Premium Spirits Account Leader - On Trade at Coca-Cola

The successful candidate will be expected to plan and implement consumer promotions/events according to brand plan. He/ She will also be expected to lead the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.

IS THIS YOU?

• BA / B. SC or HND in relevant discipline
• Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
• Commercial & customer marketing experience (Spirits/AFBs)
• Desired candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
• Proven experience in On-Trade Activation
• Selling & Negotiation Skills
• Strong analysis & Synthesis skills
• Presentation Skills & Interpersonal Skills
• Financial Acumen

YOUR KEY RESPONSIBILITIES

• Sets daily outlet visit plan based on routing.  
• Executes Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion)
• Runs the commercial surveys, analyzes market demand and potential
• Evaluates Sales performance and sets daily targets with On-trade Manager
• Plans and implements consumer promotions/events according to brand plan
• Sets standards of customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
• Leads the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs
• Manages the budget within agreed guidelines and ensures responsible allocation of DME
• Ensures implementation of own IDP
• Contributes to the development of the total team by sharing knowledge to peers and upwards.
• Drives implementation of promotional calendar in own area
• Effective selling and negotiation with customers (new products, distribution, etc. )
• Participation to team activities for the achievement of the team's results (critical KBIs)
• Builds and continuously upgrades customer relationships to drive the Business forward
• Ensures that relationships are developed with peers across cooperating departments and upwards that lead to alignment of plans and enable delivery of sales results.
• Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
• Ensures achievement of new launches targets in own area and contributes to total team result.
• 100% debts collection from outlets on a month.
• 100% daily collage of outlet for the year- Aligned with the Line manager.