PR/Marketing Officer at Global Profilers

Position Overview

PR/Marketing Officer – Responsible for managing the image and reputation of a company. They influence opinions and behaviour, both internally and externally, through various communication channels, including websites, social media, press coverage and more.

Key Responsibilities

The PR/Marketing officer responsibilities include:

• Create digital content that increases customer engagement and enhances the company’s online brand
• Manage the Company’s websites and ensure that they are all up to date on all the key activities are recorded (create and upload images for the organization's website)
•  Manage the Company’s corporate communications
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Develop and integrate marketing content strategies
• Keep up to date with current digital trends
• Keep up to date with the Company’s industry/market developments
• •          Manage and develop the contact database and assist with lead-generation activities
• •          Develop a project planning schedule with team input; create content for social media, cost estimates for ads, budget for influencers
• Organize regular meetings; ensure efficient communication with all the different specialties of the company.
• The role of a marketing and PR Officer may involve the following duties:
• Planning and carrying out PR campaigns and strategy.
• Monitoring the public and media’s opinion of your client or employer.
• Writing and editing:
  • Press releases;
  • Leaflets;
  • Brochures;
  • Speeches;
  • Newsletters
  • Websites;
  • And social media contents
• Constantly visit and communicate with clients on hospital facilities and updates.
• Execute monthly promotion plans with clear KPI.
• Responsible in organizing and coordinating programs/ Symposium and Clinical Grand Round and events involving the Hospital’s consultants and coordinate closely with Medical Affairs on the program.
• Organize and coordinate any off-site health talks involving the Hospital Consultants at the operations premises for their staff, agents and clients.
• Assist to formulate, organize and implement sales & marketing strategies in order to increase the company’s sales and market share.