Performance Marketing Executive at Skin101 Clinics

JOB DESCRIPTION

• The flagship SKIN101 CENTER, a full-spectrum cosmetic medical and surgical facility is seeking a dynamic and strategic performance Marketer to join our team.
• The ideal candidate will be responsible for developing executive strategies aimed at user acquisition, conversion, and retention across various digital platforms to enhance our brands visibility and drive customer engagement.
• The candidate must be able to optimally manage performance marketing across all digital platforms.

Responsibilities:

• Develop and execute performance marketing strategies to drive user acquisition, conversion, and retention across various digital channels, including paid search, display advertising, social media advertising, and email marketing.
• Manage and optimize digital advertising campaigns to achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates.
• Conduct in-depth audience targeting and segmentation analysis to identify high-value customer segments and optimize campaign targeting accordingly.
• Collaborate with creative teams to develop compelling ad creatives, landing pages, and messaging that drive engagement and conversions.
• Utilize data analytics tools to track campaign performance, conduct A/B testing, and derive actionable insights to improve campaign effectiveness.
• Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing to implement innovative strategies and tactics.
• Monitor and manage advertising budgets to ensure efficient allocation and maximize return on investment (ROI).
• Develop and present regular performance reports and insights to stakeholders, highlighting key metrics, trends, and opportunities for optimization.
• Continuously optimize and iterate on marketing campaigns based on performance data, market feedback, and competitive analysis.
• Oversee website management and optimization efforts, including SEO enhancements, user experience improvements, and conversion rate optimization (CRO) initiatives to drive organic traffic and improve website performance.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant ad networks.

Required Skills:

• Strong analytical skills and experience with data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Knowledge of website management platforms like WordPress, as well as basic HTML/CSS understanding for website optimization.
• Experience with A/B testing methodologies and tools to optimize ad creatives, landing pages, and conversion funnels.
• Excellent copy-writing and communication skills to create compelling ad copy, landing page content, and email marketing campaigns.
• Familiarity with SEO principles and tactics to optimize website content and improve organic search visibility.
• Ability to interpret performance data, derive actionable insights, and make data-driven decisions to optimize campaign performance.
• Strong project management skills to manage multiple campaigns simultaneously and meet deadlines.
• Creative thinking and problem-solving abilities to develop innovative strategies and overcome challenges.

Qualifications:

• Bachelor's degree in marketing, computer science, advertising, business, or a related field.
• Previous experience in digital marketing, performance marketing, or related roles, preferably with a focus on driving measurable results.
• Certification or training in digital advertising platforms such as Google Ads or Facebook Blueprint may be beneficial.
• Demonstrated track record of successful campaign management and achieving performance targets.
• Portfolio showcasing examples of successful campaigns, ad creatives, and copywriting samples.