Performance Marketing Associate at Bumpa

We are seeking a highly skilled and data-driven Performance Marketing Associate to join our team. This role focuses on driving merchant acquisition, optimizing paid channels, and delivering actionable insights to improve our marketing strategies. If you have experience in performance marketing for a hyper-growth SaaS company and thrive in a fast-paced, results-oriented environment, we’d love to hear from you!

What you’ll be doing

Merchant Acquisition:

• Develop and execute innovative strategies to acquire new merchants across digital channels.
• Manage digital ad campaigns end-to-end, including campaign ideation, copywriting, implementation, and optimisation, ensuring maximum ROI.
• Experiment with growth tactics such as A/B testing, landing page optimisation, and channel-specific strategies to increase lead conversions (e.g., website, social media).

Data Analysis & Insights:

• Monitor and analyse performance metrics across marketing and growth channels to identify trends and improvement opportunities.
• Track, measure, and report on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), churn rate, and engagement metrics.
• Provide actionable insights to improve campaign performance and optimise conversion rates.

Key Performance Indicators (KPIs):

• Conversion rate from paid channels.
• Reduction in Cost Per Acquisition (CPA) through optimisation of channels.
• Quality of merchant sign-ups (measured by their contribution to online transactions).

An Ideal Candidate:

• A minimum of 3 years of experience in Performance Marketing within a hyper-growth SaaS company.
• Strong knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads, Apple Search Ads, TikTok Ads) and campaign management tools.
• Proven expertise in data analysis, including proficiency in tools such as Google Analytics, Excel, or similar platforms.
• Experience in using MMP(Mobile Measurement Partners) platforms like AppsFlyer
• Proven track record in Conversation Rate Optimisation
• Excellent copywriting and campaign optimisation skills.
• Familiarity with e-commerce or SaaS customer acquisition funnels.
• Experience with A/B testing, landing page optimisation, and other growth marketing tactics.
• Analytical mindset with a passion for data-driven decision-making and continuous improvement.
• Strong communication and collaboration skills.