Operations Specialist - Advertising & Social Media at Palmpay

Job Summary

• As an operations specialist focused on advertising campaigns and social media coordination, you will support the growth initiatives of our digital product offering by managing and executing promotional campaigns, coordinating social media channels, tracking performance metrics, and ensuring seamless operational execution across marketing and growth functions.

Key Responsibilities

• Coordinate and execute advertising campaigns across digital channels (e.g., social media, display, paid search) from setup to reporting.
• Manage and support social media content calendars, scheduling, posting, and community engagement.
• Work closely with the marketing and growth teams to align campaign activities with user acquisition/activation/retention goals.
• Track, analyse and report on campaign performance and social metrics; suggest optimization actions.
• Support operational tasks, including campaign budgeting, vendor/agency coordination, asset management and workflow tracking.
• Collaborate with cross-functional teams (product, analytics, operations) to ensure campaign execution and user journey alignment.
• Maintain documentation of campaign processes, post-mortems, and insights for continuous improvement.
• Ensure adherence to brand guidelines, regulatory requirements, and internal operating standards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1-3 years (junior) or up to ~4 years (mid-level) experience in advertising/digital marketing/social media operations—preferably in fintech or tech-enabled businesses.
• Strong analytical and problem-solving skills; ability to interpret campaign/social data and act.
• Excellent communication and collaboration skills; ability to coordinate vendors, agencies and internal stakeholders.
• Comfortable working in a fast-paced environment with multiple priorities.
• Proficiency with social media platforms (Facebook, Instagram, LinkedIn, etc), ad manager tools, and MS Excel or similar.
• Bonus: experience with campaign tracking, performance dashboards, and user-growth metrics.