Officer, Marketing Communications at Nile University of Nigeria

We are currently looking to engage a highly competent and result-oriented Officer, Marketing Communications with strong personal & professional integrity to join the dynamic team in our Institution.

The Officer, Marketing Communications will be responsible for the delivery of communications-related activities such as content development, public relations initiatives, communication plans and events whilst promoting the profile and awareness of the Nile University brand through the implementation and coordination of a range of marketing communications activities.

He/she is expected to:

• Develop, write, and edit marketing communications materials such as press releases, thought leadership, executive communications, letters, marketing flash, speeches, crisis management and website content.
•  Work with the Marketing Communications team to create and plan communication strategies and campaigns to enhance brand image and voice.
• Help promote a positive image of Nile University to key internal and external audiences by preparing and disseminating information.
•  Edit and update promotional material and publications (brochures, videos, social media posts etc.)
• Coordinate and implement assigned websites, social media platforms, email marketing, online giving, and other online marketing strategies for University Advancement and assists by writing and editing content for these online strategies.
• Perform quality assurance across all internal and external communications such as thought leadership articles, marketing flash, blog posts etc.
• Maintain brand integrity across product categories, advertising, and all other internal and external communication platforms.
• Exploit business intelligence and competitor analysis, utilizing market trends to always maintain brand leadership position.
• Work in partnership with the marketing team to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications for the university including print, digital, and video assets.
• Coordinate Media Relations activities both online and offline as well as track media coverage and follow industry trends.
• Provide support and represent the University at open days, internal and external student recruitment events as and when required, including school events, open events, PR events etc.

Qualification & Experience

• A Bachelor’s degree in Marketing or related field. 
• Minimum of 2- 5 years’ work experience in Education industry or Agency.
• Excellent public relations and corporate communications skill
• Strong project management, multitasking, and decision-making skills.
• Communication skills – Ability to write attention-catchy ads