New Media Officer at InfoStrategy Technology

Department: New Media
Reports to: Team Lead

Job Summary

• Under the supervision of the Team Lead, the New Media Officer will develop and implement digital marketing initiatives; advertising campaigns that will promote the company's products and services on social networking and other online platforms .
• S/He will build effective promotional strategies, be familiar with different media types from offline to the digital advertising channels and have solid skills in digital content creation.
• Ultimately, increase the public interest of the company through thoughtful media campaigns while ensuring our advertising cost are within budget.

Essential Duties And Responsibilities

• Be good in the management of digital channels and measure ROI and KPIs
• Prepare and manage digital marketing campaigns and budget
• Actively engage users on all social network accounts and manage user comments on social network accounts.
• Monitor competition and provide suggestions for improvement
• Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members.
• Develop and organize a wide variety of traditional and electronic contents including articles, presentations, brochures, letters, press releases, web pages, blog and social media posts and direct mail campaigns.
• Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
• Provide weekly/monthly reports of activities and results
• Respond to public information inquiries and be part of the company's liaison team for new media efforts across the various platforms Facebook, Twitter, YouTube, Instagram, Blog etc.
• Make the company's products and services viral online.
• Create relevant content to be used on platforms
• Suggest a policy and a process for creating and posting content to multiple target websites.
• Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members.
• Create new campaigns to reach a broader audience.
• Must be able to work with minimal supervision & be able to deliver on time.
• Assist team lead in building long-term relationships with media influencers to promote our brand.
• Maintenance and improvement of web content, including content generation, user interface and experience, site functionality and brand consistency.
• Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
• Actively engage users on all social network accounts and manage user comments on social network accounts.
• Provide weekly reports regarding viewership, followership and subscribers.
• Work with other departments in regards to new media.
• Other duties as assigned.

Education Qualifications, Experience, Skills And Competencies

• First degree from a reputable high institution
• Minimum 3 years relevant experience as a New Media expert
• Data Analysis
• Writing and editing skills
• SEO & SEM
• Listening skills
• Email marketing skills
• Consumer Relationship Management (CRM)
• Social media skills & Paid Social Media Advertising skills
• Basic design skills (Canva, photoshop, etc.)
• Mobile marketing
• Experience with corporate advertising/campaigns
• Exceptional knowledge of digital marketing.