Modern Trade Accounts Executive at Brands and Trade Limited

Position Overview

• The Modern Trade Accounts Executive is responsible for managing and developing relationships with modern trade customers, such as large retail chains, supermarkets, and hypermarkets.
• This role focuses on maximizing sales, increasing market share, and achieving revenue targets within the modern trade channel.
• The Modern Trade Accounts Executive collaborates with internal teams and coordinates activities to drive product visibility, availability, and profitability in the modern trade sector.

Key Responsibilities

Account Management:

• Build and maintain strong relationships with modern trade customers, acting as a key point of contact and ensuring customer satisfaction.
• Understand customer needs, preferences, and market trends to tailor offerings and develop strategies that maximize sales and profitability.

Sales and Revenue Generation:

• Develop and execute sales plans and strategies to achieve revenue targets within the modern trade channel. Identify and pursue new business opportunities, negotiate contracts, and secure agreements that drive sales volume and market share.

Promotional Planning and Execution:

• Collaborate with marketing teams to develop effective promotional plans and campaigns for modern trade customers.
• Coordinate with the merchandising team to ensure optimal product visibility and availability at the point of sale. Monitor campaign performance, analyze results, and make data-driven recommendations for future promotions.

Forecasting and Demand Planning:

• Analyze market data, sales trends, and customer demand to accurately forecast product needs and develop demand plans for modern trade accounts.
• Collaborate with the supply chain and logistics teams to ensure optimal inventory levels and minimize stock-outs or overstock situations.

Category Management:

• Conduct thorough market and competitor analysis to identify category growth opportunities within the modern trade sector.
• Develop category strategies, assortment plans, and shelf optimization recommendations to increase market share and drive category growth.

Pricing and Negotiation:

• Develop pricing strategies and guidelines for modern trade accounts, taking into consideration market dynamics, customer margins, and company profitability targets.
• Negotiate pricing agreements and promotions with customers to maximize sales while maintaining profitability.

Relationship Building:

• Collaborate with cross-functional teams, including sales, marketing, supply chain, and finance, to align efforts and deliver value to modern trade customers.
• Build strong working relationships with key stakeholders within customer organizations, including buyers, category managers, and merchandisers.

Reporting and Analysis:

• Generate regular reports on sales performance, market trends, and competitive activities within the modern trade channel.
• Analyze data to identify areas for improvement, track progress against targets, and present findings and recommendations to management.

Qualifications and Skills

• Bachelor's Degree / HND in Business Administration, Marketing, or a related field
• Proven experience in Modern Trade Account Management or Key Account management, preferably within the retail or consumer goods industry.
• Strong understanding of Modern Trade dynamics, customer requirements, and industry trends.
• Excellent sales and negotiation skills with a track record of achieving sales targets and building customer relationships.
• Analytical mindset with the ability to interpret market data and insights to drive business decisions.
• Strong communication and interpersonal skills to effectively collaborate with internal teams and external stakeholders.
• Strategic thinking and problem-solving abilities to develop and implement sales and category management strategies.
• Proficiency in using sales and data analysis tools, as well as Microsoft Office suite.
• Results-oriented with a focus on delivering business objectives and driving revenue growth.
• Ability to work in a fast-paced and dynamic environment, managing multiple priorities and deadlines.
• Technology savvy and eagerness to use technology to enhance personal performance.