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  • Posted: Mar 7, 2022
    Deadline: Not specified
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    Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its brands of unmatched quality, but also as a company that believes in enriching the communities within which it operates,...
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    Media & Partnerships Manager

    Job Description :

    About us

    Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

    Marketing

    At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success.

    Whether you’re involved in launching a spirited and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that spark the next big idea, there are a huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, strategic thinking and creativity that drives growth and does justice to the quality of our brands.

    Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of talented peers.

    About the role

    The role is accountable for leading connections planning, media strategy and development of our media participation model, as well as managing and delivering productivity savings across our portfolio.

    Your Role

    • Integrated Marketing Communication Development:  lead local media agency partners to amplify the brands’ core creative idea into key connection points with emphasis on media (paid).  Apply best media practices from global/regional sources and implement emerging media frameworks
    • Media / Asset Strategy Development:  partner with Brand team, Procurement team, Consumer Connections team and agency partners to optimize media investment strategies and plans.  Analyse media impact on core brand & business metrics; develop and implement media strategy, ultimately generating greater effectiveness and efficiencies of our IMC plans
    • Agency Relationship Management:  Lead media agency relationship, managing resource allocation and quality control (timing, cost, creative delivery).  Maintains contacts within the media industry. Participate in the negotiation and maintains relationship with media suppliers.
    • Plan Execution: Lead to full execution of media plans within IMC plans—ensuring clear links to core creative idea and leveraging brand strategies.  Manage clear processes/routines with key partners (e.g. media owners, brand ambassadors, agencies, etc.) to ensure plans are executed on time/ in-budget and coordinated across key constituents as needed.  Manage clear execution and related “post-mortems”.
    • Seek and secure Portfolio partnership opportunities that deliver incremental value and create competitive advantage for Guinness Nigeria portfolio of brands
    • Pursue Innovation – Anticipates future trends and generate in collaboration with media partners new or unique solutions that support the achievement of GN brands ambition to be most salient no 1 for emotion in our key battle ground

    Experience Required

    • University degree in any of the numeric disciplines / Marketing or other related discipline preferred though not essential.
    • 5-6 years’ experience either within an FMCG organization with a media planning, sponsorship & key media assets focus, or a media agency background
    • Proficient-Expert level in media analytics to identify and optimize media investment strategies and plans to connect with our consumers. Analyze media impact on core brand metrics and business metrics.
    • Proficient-Expert level in leveraging financial rigor to prioritize and allocate resources effectively.
    • Proficient-Expert level in measuring financial and equity impact of investments and institutionalizes learnings

    Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.

    We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

    Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

    Character Is Everything

    Method of Application

    Interested and qualified? Go to Guinness Nigeria Plc on diageo.wd3.myworkdayjobs.com to apply

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