Media Officer / Social Media Officer at 1860 Travels Limited

Job Summary:

• We are seeking a digitally savvy, creative, and culturally aware Media Officer to manage all social media platforms for the company.
• The ideal candidate must have a strong understanding of digital culture, online trends, and audience behaviour, with the ability to use humour, timely memes, and relatable content to drive organic engagement while maintaining a professional brand image.

Key Responsibilities

Social Media & Digital Presence

• Manage and grow all company social media platforms including Instagram, Facebook, X (Twitter), TikTok, and LinkedIn.
• Develop and execute content strategies that reflect current digital trends, internet culture, and audience interests.
• Ensure consistent brand voice while adapting tone to suit each platform and audience.

Content Creation & Trend Engagement

• Create engaging content including posts, reels, short-form videos, stories, and captions.
• Use humour, timely memes, trending formats, and culturally relevant references to spark organic engagement and conversations.
• Monitor trending topics, viral content, hashtags, and platform updates, and apply them appropriately to the brand.
• Balance creativity with brand integrity, ensuring content remains respectful and aligned with company values.

Audience Engagement & Community Management

• Actively engage with followers by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
• Encourage audience interaction through polls, questions, trends, and interactive content.
• Build a loyal and engaged online community around the brand.

Campaign & Marketing Support

• Support promotional campaigns, travel deals, and service launches through creative digital storytelling.
• Collaborate with management and operations teams to highlight available travel products and services.
• Assist with paid campaigns where required, ensuring creative content supports campaign goals.

Reporting & Performance Tracking

• Track social media performance using analytics tools and platform insights.
• Prepare weekly and monthly reports on engagement, reach, follower growth, and content performance.
• Use data and audience feedback to continuously refine content strategy.

Qualifications & Experience

• Bachelor’s degree or diploma in Mass Communication, Media Studies, Marketing, Digital Marketing, or a related field.
• Minimum 1–3 years’ experience managing social media accounts for a brand, business, or digital platform.
• Demonstrated understanding of digital culture, online trends, and audience engagement mechanics.

Skills & Competencies

• Strong knowledge of social media platforms and their evolving algorithms.
• Proven ability to create relatable, humorous, and trend-aware content that drives organic engagement.
• Excellent writing, captioning, and storytelling skills.
• Basic graphic design and video editing skills (e.g., Canva, CapCut, Adobe tools).
• Good judgement on what is timely, appropriate, and brand-safe.
• Organised, proactive, and able to work independently.