Marketing Specialist (Pharmaceutical Company) at Sigma Consult

About Our Client:

Our client is a leading pharmaceutical company based in Lagos, Nigeria, dedicated to improving patient outcomes through innovative healthcare solutions. With a focus on quality, integrity, and excellence, our client develops and commercializes a wide range of pharmaceutical products to meet the diverse needs of patients and healthcare professionals.

Role Summary:

As a Marketing Specialist at our client's pharmaceutical company, you will be responsible for developing and executing marketing strategies and campaigns to promote pharmaceutical products and enhance brand awareness. You will play a key role in driving product adoption, increasing market share, and achieving business objectives through effective marketing initiatives.

Responsibilities:

• Develop and implement marketing strategies and campaigns to promote pharmaceutical products and achieve sales targets.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and develop insights-driven marketing plans.
• Collaborate with cross-functional teams, including Sales, Medical Affairs, and Regulatory Affairs, to develop and execute integrated marketing campaigns and programs.
• Develop marketing collateral, including sales aids, brochures, presentations, and digital content, to support product promotion and sales efforts.
• Manage digital marketing initiatives, including website content, social media, email marketing, and online advertising, to increase brand visibility and engagement.
• Plan and execute promotional events, including conferences, symposiums, and webinars, to educate healthcare professionals and drive product adoption.
• Monitor and analyze marketing performance metrics and KPIs, and optimize marketing activities based on insights and feedback.
• Stay abreast of industry trends, regulations, and best practices in pharmaceutical marketing, and incorporate new strategies and tactics into marketing plans.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field.
• Minimum of 3 years of experience in marketing, preferably within the pharmaceutical or healthcare industry.
• Strong understanding of marketing principles, strategies, and tactics, with experience in digital marketing, content creation, and event management.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across functions and levels.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making and optimize marketing performance.
• Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Benefits:

• Competitive salary package with opportunities for performance-based bonuses.
• Opportunities for professional development and career advancement.
• Supportive work environment with opportunities for learning and growth.
• Comprehensive benefits package including health insurance and retirement benefits.
• Opportunity to make a meaningful impact on patient health and well-being through innovative pharmaceutical products.