Marketing Specialist at mDoc Healthcare

The Role

• As Marketing Specialists, you will own our B2B, B2C, and B2B2C marketing strategy across Nigeria and lead campaigns tied to our expansion plans.
• You'll build multi-channel programmes that acquire users, deepen engagement, and keep them coming back — all while championing a brand that is changing how people experience healthcare.
• This is a high-autonomy, high-impact role. You'll work closely with our Data, Communications, Product, and Clinical teams. You should be as comfortable in a spreadsheet as you are in a brand strategy deck.

What You'll Do

• Develop and execute marketing strategies for B2B, B2C, and B2B2C audiences
• Design multi-channel campaigns (social, email, content, influencer, promotions) to drive acquisition and long-term engagement
• Own and evolve mDoc's brand identity — look, feel, voice, and value proposition
• Lead social media strategy across Instagram, Facebook, Twitter, and more
• Create personalised outreach campaigns tailored to member demographics
• Build and launch a pilot affiliate and influencer marketing programme
• Develop enterprise account marketing strategies and launch campaigns
• Create industry-specific case studies and pitch materials for B2B partners
• Direct content strategy and calendar; manage internal teams and freelancers
• Drive SEO through strategic content development
• Grow and optimise email marketing for reach and conversion
• Streamline operations — build an internal self-serve resource hub with templates and brand assets
• Analyse campaign metrics continuously and make data-driven decisions
• Manage agency relationships and surface new marketing opportunities

What We're Looking For

• Bachelor's Degree in Business, Marketing, or related field
• 5+ years of marketing experience with a strong track record
• Proven brand management, social growth, SEO, email, and new product launch experience
• Analytical mindset — you use metrics to make decisions, not just report on them
• Excellent communicator across diverse audiences
• Experience managing agencies and cross-functional teams
• Comfortable with digital tools, data analytics, and Google/MS Office
• Able to manage competing priorities and deliver on tight timelines
• Entrepreneurial mindset — comfortable building in a startup environment
• Based in or willing to relocate to Lagos or Abuja

Why mDoc?

• Mission-driven work at the forefront of African digital health
• Exposure to the full marketing mix from day one
• High-autonomy role with real room to build and lead
• Collaborative global team that moves fast and supports one another