Marketing Operations Specialist at Eden Solutions and Resources

Job Description

• We are looking to hire an ambitious, experienced, energetic and highly entrepreneurial Marketing Operations Specialist will be responsible for ensuring the efficiency and effectiveness of Shuttlers marketing campaigns and activities.
• This position is responsible for managing marketing technology, data analysis, process optimization, and providing support to the marketing team.
• The Marketing Operations Specialist contributes to achieving marketing objectives and maximising the return on marketing investments.

Responsibilities
What do you need to be considered successful?

• Marketing Technology Management: Administer and optimise marketing automation platforms, customer relationship management (CRM) systems, and other marketing technology tools, ensure data integrity, and troubleshoot any technical issues to maintain smooth operations.
• Data Analysis and Reporting: Analyse marketing data and key performance indicators (KPIs) to measure campaign effectiveness, identify areas for improvement, and create regular reports and dashboards to provide insights and recommendations to the marketing team.
• Process Optimization: Streamline marketing processes to enhance efficiency and productivity, and develop and document marketing workflows, procedures, and best practices.
• Campaign Execution: Collaborate with marketing teams to set up, launch, and monitor marketing campaigns and ensure accurate tracking and reporting of campaign performance metrics.
• Lead Management: Manage lead generation, scoring, and nurturing processes and work with sales teams to align marketing efforts with lead handoff and conversion goals.
• Data Management: Maintain and segment marketing databases for targeted campaigns and ensure compliance with data privacy regulations and best practices.
• Marketing Budget Management: Assist in managing the marketing budget by tracking expenses and providing financial reports.
• Vendor and Agency Management: Collaborate with external vendors and agencies to execute marketing initiatives and monitor vendor performance and contracts.
• Identify trends and insights, with a clear focus on optimising spend and performance.
• Define, develop, and execute strategies to develop the B2C channel of Shuttlers’ Share Product.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimise user funnels.
• Organise and manage in-person customer events to boost brand awareness, advocacy, and affinity.
• Developing aggressive retention strategies based on customer feedback.

How important are you to the bottom-line:

• You will be in charge of leading their marketing strategy in Nigeria, by building and growing a community which will enable the brand to grow and reach its target audience.
• The Marketing Operations Specialist purpose is to deliver multi-million monthly sales of our products to scale the business up radically. You will be single-mindedly focused on expanding our digital footprint to drive our marketing and business development ambitions.

Your biggest problem solving on the job:

• You will wear a lot of hats here at Shuttlers. Marketing operations may include public speaking,exhibitions, retail marketing, event marketing, on-site activations, promotions, brand merchandising, media, advertising, sponsorships, and partnerships.You will be incharge of hosting and organizing fundraisers to create more exposure for the brand.

Requirements
What do you need to have done in your career?

• Bachelor's Degree in Marketing, Business, or a related field.
• 4+ years of experience in core marketing operations or similar role, preferably in the transportation or technology industries
• Familiarity with marketing automation platforms and CRM systems (e.g., Customer.io).
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Data Studio, or similar.
• Knowledge of digital marketing channels and best practices.
• Excellent organisational and project management skills.
• Detail-oriented with a focus on data accuracy.
• Ability to work collaboratively in cross-functional teams.
• Effective communication and presentation skills.