Marketing Operations Manager at Food Concepts Plc

Job Purpose

• The Job holder implements tasks associated with Food Concepts’ marketing strategies including day-to-day marketing operations by ensuring all requests are processed efficiently, coordinating with external agencies for seamless brand execution, and maintaining up-to-date marketing support for store openings, activations, and brand initiatives across all channels.

Core Responsibilities and Key Result Areas
Marketing Operations:

• Manage and track all marketing-related requests from internal stakeholders and regional teams.
• Build and maintain a request intake and approval workflow system to streamline operations.
• Serve as the primary liaison between the organization and the Retail Marketing & Activation Agency.
• Ensure timely delivery and proper execution of all activations, campaigns, and POS material deployments.
• Track agency performance and compliance to SLAs.
•  Monitor inventory, dispatch, and installation of brand assets across stores.
• Ensure all brand collaterals are correctly and consistently deployed in new and existing stores.
• Coordinate all marketing readiness activities for new store openings, including branding, materials, and local launch initiatives.
• Oversee and approve all BTL activities, in-store activations, and event sponsorships in collaboration with the agency.
• Supervise execution of Local Store Marketing, events and outdoor catering marketing presence.
• Maintain a comprehensive tracker of ongoing requests, deployments, and activations.
• Generate regular status updates, reports, and feedback documentation for internal review.

Regulatory:

• Ensures compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities
• Ensures compliance with confidentiality of Trade and brand secrets

Key Performance Indicators

• Marketing operations request turnaround time
• Brand collateral deployment accuracy and timeliness
• Activation campaign delivery success rate
•  Agency service level compliance
• New store marketing readiness compliance rate
•  Local Store Marketing revenue contribution
•  Field activation ROI
• Outdoor event and catering marketing impact
• Marketing asset utilization rate

Job Specifications
Educational Requirements:

• A minimum of a university degree in Marketing, Advertising, Communication or related field is required

Professional Requirements:

• Possession of any relevant Marketing professional qualification is essential

Experience Requirements:

• Minimum of 6 years’ experience in similar role

Knowledge Requirements:

• Understanding of how to manage marketing and activation agencies, including setting performance expectations, monitoring compliance with SLAs, and driving accountability.
• Strong understanding of campaign rollouts, retail activations, and local store marketing initiatives.
• Strong knowledge of workflow systems for tracking marketing requests and approvals, as well as inventory management, dispatch logistics, and consistent deployment of brand assets across multiple locations.