Marketing Operations Executive at SIMS Nigeria Limited

Responsibilities
Campaign/Event Support:

• Plan, coordinate, and support execution of BTL marketing campaigns/events across channels, ensuring timelines are met.
• Provide dedicated support to event managers and recruited vendors to deliver exceptional activity outcomes
• Manage marketing calendars to align BTL activations with product launches, promotions, and events.
• Support the marketing team with handling ad-hoc field tasks

Communication Asset Management:

• Administer, monitor and optimize deployment of ALL company assets (Hired and owned digital boards, hired and owned static boards and any other for optimal outcomes).
• Ensure proper tracking, and reporting on performance of deployed platforms/assets (Digital boards, static boards, innovations deployed on our behalf).
• Provide periodic reports on assets to engage with vendors for claims
• Identify and present innovations for consideration to improve marketing efficiency

SIMS Digital Center Brand Standard Management:

• Track and monitor brand collateral deployment physically at ALL SIMS DC and track off-site locations
• Make recommendations for necessary update, repairs and replacement as considered necessary.
• Track mismanagement/mishandling of placements for consequence management.
• Manage costing process to approval point

Field Data gathering, Analysis & Reporting:

• Track and analyze DC performance on the basis of shopper engagement for insight generation.
• Identify relevant performance metrics for tracking/reporting performance.
• Support the planning and execution of surveys across trade channels
• Ensure data integrity across marketing platforms and tools where applicable.
• Provide actionable insights to improve effectiveness.

Process Optimization:

• Develop and document standardized processes for campaign planning, execution, and reporting.
• Coordinate between internal teams (creative, sales, 3P) to ensure seamless communication and task alignment.
• Identify operational gaps and recommend improvements to enhance efficiency.

Budget Management Support:

• Prepare and monitor budgets, ensuring expenses are tracked and campaigns/activations stay within allocated funds.
• Work with finance teams to reconcile invoices and vendor payments.

Marketing Engagement:

• Be the first point of call for marketing field resource requirement

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 4-6 years of experience in marketing operations, project management, or a related role.
• A strong field activation background would be an advantage
• A jack/Jane-of-all-trades mentality: Willing and ready to get up and go at short notice.
• Strong analytical skills with the ability to collate, interpret data and provide insights. Make sense of a jumble of ideas
• Top information presentation skills
• Excellent organizational and project management skills.
• Detail-oriented with a focus on the accuracy of the big picture.
• Strong communication and interpersonal skills to coordinate across and manage own and 3P teams.
• Strong ability to influence and at the same time be assertive.