Marketing Officer at The Riverbank School

Job Description

• Promote the school to current and prospective parents, building upon the School’s considerable reputation and successes
• Work closely with Key stakeholders to develop and implement the School’s marketing strategy
• Communicate the School’s core values and ethos across a range of platforms including social media, website, print media, PR and key promotional literature
• Create, manage and evaluate a marketing communications strategy for the recruitment and retention of students
• Be involved with daily school life and activities and promote all that the School has to offer with engaging photography, video and copy
• Generate engaging content to post across our Social Media channels including Facebook, Twitter, Instagram and LinkedIn
• Manage Facebook advertising and Google Pay Per Click campaigns in partnership with an external specialist, if necessary
• Manage the school website, and continually update to reflect the Schools core values, messaging and successes to fully reflect life at the school
• Develop, design and manage all school publications, including the School prospectus, welcome letters, information booklets and newsletters
• Build relations with appropriate press, prepare press releases, editorial and advertising copy and maintain press archive
• Manage the school’s brand and identity, liaising with staff and implementing standards across the whole School
• Attend appropriate external events and networking opportunities as an ambassador of the School

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Not less than 2 years in a similar role.