Marketing Officer at Excel and Grace Consulting

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Conduct market research to identify target audience preferences and local market trends.
• Analyze the effectiveness of offline marketing campaigns and make data-driven decisions.
• Plan and execute marketing campaigns utilizing Direct mail campaigns
• Create compelling content for marketing materials.
• Manage marketing budgets and track campaign performance.
• Build and maintain relationships with local businesses, community organizations, and media outlets.
• Organize and participate in local events, trade shows, and sponsorships.
• Develop and implement community outreach programs.
• Maintain brand consistency across all marketing materials and channels.
• Build and enhance brand awareness and reputation within the local community.
• Ensure that the physical representation of the brand is well maintained
• Conduct competitor analysis to identify opportunities and threats in the local market.
• Gather customer feedback through surveys, focus groups, and in-person interactions.
• Monitor the effectiveness of advertising, and adjust as needed.
• Collaborate with cross-functional teams, including sales, product development, and customer service.
• Build and maintain relationships with external partners and vendors.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• 2 years of experience in a traditional marketing role.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Strong interpersonal and relationship-building skills.
• Creativity and a passion for creating engaging offline experiences.