Marketing Officer at Chartered Institute of Personnel Management of Nigeria

JOB DUTIES / RESPONSIBILITIES / ACCOUNTABILITIES

PRINCIPAL ACCOUNTABILITIES & RESPONSIBILITIES

Market Development

• Grow Student registration with the Institute by driving more MOUs with Tertiary
• Institutions (Universities, Polytechnics, Colleges of Education etc.).
• Conduct student sensitization sessions through the State Chapters & Branches; collaboration with Schools for Creation of Campus runs and HR Clubs; Partner with the
• NYSC and Collaborate with Private Secondary schools (for foundation programs).
• Responsible for obtaining sponsorship and registration for the Institute’s high-profile events.
• Responsible for driving growth in terms of member applications via NYSC Corp Members.
• Responsible for driving sales for the Institute’s Virtual Learning Hub (VLH) and other Learning Programs.
• Collaborate with Zonal Officers in publicizing the Institute’s membership.
• Leverage on social media on (emails, SMS, phone calls etc.) for reaching out to prospective inductees and for general publicity of the Institute.
• Leverage on our previous contact of attendance and our database for publicity of the Institute.
• Liaise with the Learning & Consulting Team in reaching HR & non-HR Practitioners to attend our Learning Programme.
• Leverage on social media handles (Phone calls, email, Facebook etc.)
• Collaborate with Stakeholders to develop new services/products to different segments of the market.
• Develop strategies for executing price segmentation for services and products for the different markets at the National, Regional and Global levels.
• Develop sales and marketing strategies to ensure the Institute’s services and products are competitive in the global market.
• Drive the marketing and sales of the Institute’s services and products to ensure increase on the Institute revenue year on year.
• Drive sponsorship, exhibition, and adverts to improve brand loyalty and financial base of the Institution at the Institute's paid high-profile events

KEY PERFROMANCE INDICATORS

• Operational Targets
• Lead Generation & Conversion
• Brand Awareness & Visibility
• Campaign Execution
• Product Marketing & Support
• Market Research & Competitive Intelligence
• Customer Acquisition & Retention

PERSON SPECIFICATION

Knowledge, Technical Skills and Attitudes

Building Collaborative Relationships:

• The ability to develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support to the business.
• Ability to develop and maintain a vibrant, long-term network of relationships with individuals from multiple constituencies.
• Has a successful track record of developing, managing, growing, and institutionalizing complex relationships on behalf of the company.

Communication:

• The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences.
• Emotional intelligence – being able to understand and manage your own and others’ emotions, and their effect on behaviors and attitudes.

Customer Orientation:

• The ability to demonstrate concern for satisfying one’s external and/or internal customers.
• Achieving results: Sets realistic targets for himself/herself and for the team; ensures availability of resources and supports staff members in achieving results. Monitors progress and performance; evaluates achievements and integrates lessons learned.

Experience

• Bachelor’s degree in social sciences, Arts, Business management, Personnel/HR management, or related discipline.

Qualifications

• Minimum of 2-5 years’ experience in high level administration management, customer service/customer relations management, human resource management, Change/Project Management and HR Consulting.
• Professional membership of CIPM is an added advantage.

Other Requirements

• Proficient in the use: Computer Literate: Excel, Word,
• Outlook and PowerPoint.