Marketing Manager at WorkInNigeria

Salary- 500,000 Monthly 

Responsibility

• Develop and implement a full-scale marketing strategy aligned with the company’s revenue and brand objectives.
• Establish the marketing department structure, including hiring and managing a team (digital marketers, content creators, social media managers, etc.).
• Define KPIs, budgets, and performance metrics to track marketing effectiveness.
• Drive lead generation and conversion strategies to meet the 1 billion Naira annual sales target.
• Develop high-ticket client acquisition strategies (luxury residential, corporate, hospitality, and real estate developers).
• Implement CRM strategies to nurture leads and maximize customer lifetime value.
• Build and maintain a strong luxury brand identity for the firm.
•   Oversee content marketing, including blogs, case studies, and portfolio showcases.
• Manage PR efforts, partnerships, and influencer collaborations to enhance brand credibility. Ensure consistent branding across all channels (website, social media, print, events).
• Lead digital marketing efforts, including SEO, PPC, email marketing, and social media advertising.
• Plan and execute high-impact offline campaigns (exhibitions, trade shows, networking events).
• Leverage visual storytelling (video marketing, 3D renderings, virtual tours) to attract clients. Optimize the company website for lead capture and conversion.
• Manage the marketing budget efficiently, ensuring maximum

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 7+ years of marketing experience, with at least 3 years in a managerial role (preferably in interior design, luxury real estate, architecture, or high-end retail).
• Proven track record of setting up a marketing department from scratch.
• Demonstrated success in driving sales growth (experience with high-value B2B/B2C clients is a plus).
• Strong expertise in digital marketing (SEO, SEM, social media ads), CRM tools, and analytics.
• Exceptional leadership, communication, and project management skills.
• Creative thinker with a keen eye for design and branding aesthetics.