Marketing Manager at Vitafoam Nigeria Plc

Job Summary

• We are seeking a dynamic and experienced Marketing Manager with a proven track record of developing and executing impactful marketing strategies to drive brand growth, market share, and revenue.
• The ideal candidate will lead a team of marketing professionals to deliver innovative campaigns, enhance customer engagement, and position Vitafoam as the brand of choice in the industry.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company’s strategic goals.
• Lead brand positioning initiatives to strengthen Vitafoam’s presence in both existing and emerging markets.
• Drive product visibility through integrated marketing campaigns, promotions, and events.
• Conduct market research and competitive analysis to identify new opportunities and customer trends.
• Manage and optimize the marketing budget to ensure high ROI on all campaigns.
• Collaborate with the sales team to design strategies that increase customer acquisition and retention.
• Oversee digital marketing initiatives, including social media, website optimization, and online campaigns.
• Build and maintain strong relationships with media, advertising agencies, and key stakeholders.
• Monitor and report on marketing performance, providing insights and recommendations for continuous improvement.
• Lead, coach, and develop a high-performing marketing team.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field (Master’s degree or MBA is an added advantage).
• Minimum of 5years of progressive marketing experience, with at least 3 years in a managerial role.
• Demonstrated success in developing and executing marketing strategies that drive measurable business results.
• Strong understanding of brand management, market analysis, digital marketing, and product promotion.
• Excellent communication, leadership, and stakeholder engagement skills.
• Proficiency in marketing tools, CRM software, and digital analytics platforms.

Key Competencies:

• Strategic thinking and commercial acumen
• Creativity and innovation
• Strong leadership and team management skills
• Excellent presentation and negotiation abilities
• Results-driven with strong analytical skills