Marketing Manager - Personal Care (Sub-Saharan Africa) at BASF The Chemical Company

Job ID: 86928

What You Can Expect

• The successful incumbent will be responsible for leading the Operative Marketing for the BASF Personal Care business for Sub-Saharan Africa by supporting the profitable growth of the portfolio, while elaborating, updating, and implementing the Personal Care country strategy in alignment with market segment strategies.

Duties

• Lead regional marketing for Sub-Saharan Africa, including customer account planning, project acquisition, and event coordination
• Develop and implement the Personal Care country strategy aligned with market segments
• Implement regional market segment strategies and product launches
• Prioritize and oversee local technical application activities
• Organize and manage local/regional exhibitions, including logistics and promotional materials
• Drive the development and rollout of promotional materials and innovative concepts to enhance product growth and retention
• Monitor market trends, competitor activities, and customer positioning to inform market strategies
• Take responsibility for product launches and local/regional communication planning in collaboration with Business Unit and corporate communications
• Provide product and concept training for sales and distributors, consider sustainability trends and requirements, and contribute to regular marketing reports for strategic decision-making.

What We Expect

• Bachelor's Degree in Science, Economics, or an equivalent tertiary qualification
• A minimum of five years of experience, preferably in the end customer product (B2C) industry or the cosmetic ingredient industry
• A strong comprehension of the personal care industry
• Proficiency in English, both in verbal and written communication, with a proficiency in French considered advantageous
• A willingness to engage in regular travel throughout the sub-Saharan region