Marketing Manager at Moove

About the Role

• As a Marketing Manager (Nigeria) at Moove.io, you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country.
• Your role will involve market research, competitor analysis, and customer insights to drive effective marketing campaigns and initiatives.
• You will collaborate with cross-functional teams to create compelling content, manage advertising campaigns, and oversee digital marketing efforts.
• By leveraging your expertise in local market dynamics and consumer behavior, you will play a crucial role in expanding Moove's brand presence, driving customer acquisition, and fostering strong relationships within your target market

What You’ll be Doing

• Develop specific regional marketing strategies and go-to-market plans to launch new products.
• Build Moove’s brand equity and sustain this progressively as operations scale across the region.
• Ensure operational excellence in executions while managing project teams to drive growth.
• Drive local activations and ensure positive ROI on all brand engagements including showcase events, partnerships, field activities, etc.
• Work closely with the communications specialist, business development team, CRM associate, and other key teams to execute all initiatives.
• Allocate country budget to relevant initiatives and ensure actual spend is in line with the target.
• Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives, progress, and reports.
• Utilise data-driven decisions to improve the performance of marketing efforts.
• Model our core values and promote them internally and externally.

Key Metrics

• Increase in Brand Awareness - % Increase in Brand Recognition
• Growth in Brand Equity - % Increase in Brand Recall
• Positive Net Promoter Score - Above 70%.

What you will need for this position

• A good First Degree in a relevant field (Marketing, Communication, Business Administration, or any related field).
• A minimum of 6 years experience and at least 2 years in a middle management role.
• Experience in the Mobility and Tech industry.
• Start-up Experience.
• Research, Data Analysis, Organisation, & Planning skills
• Amazing creativity and communication skills.
• People management and leadership skills
• Strong business acumen and problem-solving.
• Passionate about new technologies.

Who You'll Be Working with:

• Directly reporting to our Managing Director, Nigeria, and closely working with our Operations Team.