Marketing Manager at Merit Healthcare Limited

Job Summary

• The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for the organization in order to attract potential customers and retain existing ones.
• This role covers brand management, market research, digital and traditional marketing, promotions, and campaign execution to support business growth and sales objectives.

Key Responsibilities

• Develop and implement marketing strategies to achieve organizational objectives and drive business growth.
• Plan and oversee campaigns across multiple channels including digital (social media, email, SEO/SEM), print, radio, and events.
• Conduct market research and competitive analysis to identify new market opportunities and monitor industry trends.
• Manage the company's brand identity and ensure consistent messaging across all marketing and communication platforms.
• Collaborate with sales, product development, and management teams to align marketing efforts with business goals.
• Oversee the creation of marketing materials, such as brochures, newsletters, flyers, and multimedia content.
• Manage and optimize digital marketing campaigns using analytics tools to track performance and ROI.
• Maintain relationships with media outlets, vendors, and agencies for advertising and promotional opportunities.
• Prepare and manage the marketing budget, ensuring effective allocation and monitoring of marketing expenditures.
• Lead and supervise the marketing team, providing guidance, support, and performance feedback.

Key Skills & Competencies

• Strong knowledge of marketing strategies, channels, and branding
• Excellent communication and interpersonal skills
• Analytical mindset and data-driven decision-making
• Proficiency in digital marketing tools and platforms (Google Ads, Meta Business Suite, Mailchimp, etc.)
• Ability to manage multiple projects and meet deadlines
• Leadership and team management capabilities
• Creativity and innovation