Marketing Manager at HRbreakoutRoom

Industry: Fintech

About the Role

• The role of a Marketing Manager requires you to deliver the knowledge, tools, collateral and programs that will enable effective marketing and selling of our digital products.
• Your primary responsibility is to grow our brand’s influence while also increasing brand loyalty and awareness.
• The ideal candidate will possess the right mix of leadership, passion, energy and experience to establish and run our marketing and communication operations.
• The right candidate will have in-depth understanding of the Nigerian consumer market, with experience designing and implementing market penetration and customer acquisition strategies.
• Presence of a strong network in the marketing industry is important as you will be required to form strategic partnership with other companies to achieve the firm’s objectives.

Job Responsibilities

• Develop strategies for the marketing and sales operation of the firm.
• Build a high performance, innovative and creative marketing and sales team.
• Develop and implement effective strategies to obtain a wide coverage of our target market.
• Develop positioning and messaging to differentiate the firm’s products across primary market segment.
• Obtain insights into customers’ needs, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
• Plan, implement and monitor all marketing campaigns across digital, social media and other marketing channels.
• Plan, manage and monitor our social media platforms.
• Create useful contents such as case studies, videos, website copy and blog posts that increases customers’ awareness and knowledge of relevant subjects in our primary market segment.
• Plan and participate in the launch of new products.
• Collaborate effectively with cross-functional teams across the business to deliver on the objectives of the firm within set timelines.
• Develop and evaluate important metrics that affects our website traffic, mobile app download, products’ uptake by users, sales performance etc.
• Provide periodic reports to stakeholders on the firm’s marketing and sales performance.

Qualifications

• Bachelor's Degree.
• 5+ years’ experience in marketing, advertising or sales position.
• Demonstrated experience in organizing marketing campaigns across digital and social media platforms.
• Excellent market research, customer engagement, and data analytics skills.
• Sound knowledge of the consumer market and distribution channels.
• Experience working with multiple agent networks in Nigeria.
• Demonstrated experience in digital and social media marketing, and content creation.
• Excellent leadership, communication, and networking skills.

Compensation & Benefits

• N300,000 - N600,000 Monthly Salary.
• Performance bonuses (technical and financial).
• Full health care cover, pension and other standard benefits.