Marketing Manager at GlaxoSmithKline

Ref No: 297317
Location: Ilupeju - Lagos

Job Purpose

• Provide strategic marketing direction and leadership to ensure GSK’s Pharma commercial objectives are achieved across brands in portfolio.
• Manage product portfolio to create new businesses and enhance franchise value to the company.
• Manage product life cycle from strategic planning to tactical activities planning & implementation
• Ensure robust interaction with sales force and engagement of the whole commercial team
• Drive leadership and winning mindset across teams. Build GSK reputation with external stakeholders

Key Responsibilities

• Understand Customer needs and be responsible to translate that into insights to future marketing strategies.
• Collaborate with channel managers on local congresses, and GSK sponsored digital or face to face events.
• Collaborate with 3rd party stakeholders, global and regional teams in terms of local implementation.
• Understands business analytics and respond accordingly to ensure customer engagement, deliver Rx share growth and increase touchpoints.
• Feed global and regional teams regarding customers, competition and market
• Lead development of customer plans in line with Global strategy to ensure an appropriate integration with the
• Global campaign objectives and use of the marketing mix, that deliver against the local market needs.
• Manage the resource allocated for specific customers for each brand
• Ensure brand resource allocation across different customer groups. Manage communication across customer groups to ensure adequate touch points at right frequency.
• Orchestrate all activities that has been implemented at customer level to ensure end to end brand management.
• Ensure achievement of sales and profitability targets for the portfolios with proper budget management.
• Manage forecasting process for defined portfolio or assets
• Engage with EE and Key groups to ensure deep customer insight and respond to customer needs
• Collaborate with local medical and sales teams to support HCP engagement
• Responsible to search business opportunities demonstrating growth mindset and vision of 1-3 years;
• Manage customer managers
• Feed Global and regional teams regarding customer, competitor and market.
• Robust understanding of local reimbursement and access structures

Accountability:

• Reports to the Marketing & Commercial Excellence Director Nigeria.
• Geographical scope: Nigeria
• Meet customer expectations at high level within GSK standards and values
• Matrix relationships with local teams as well as multicultural regional and global colleagues.

Complexity:

• Role impacts brand marketing and customer engagement and therefore, brand performance of GSK CEP in
• Emerging Markets.
• Ability to understand different local market situations and manage the complexity of delivering plans for number of brands at the same time in a relevant way for the specific HCP segment needs in an unstable social, political and economic climate.
• Ability to work with cross-functional teams to develop customer plans and drive successful execution of campaigns to HCPs

Specialised Knowledge

• Bachelor's Degree, major course of study in Pharmaceutical Sciences
• 5 years or more Marketing experience
• Strong leadership skills
• Product / technical knowledge, Data Analytic Skill
• Service/Customer Oriented
• Communication / Presentation skills
• Organizational and Prioritization skills
• Stakeholder management skills
• Problem solving skills
• Ability to innovate and think outside the box.
• Computer literacy skills
• Multichannel Marketing competency
• Possess basic operational knowledge of the pharmaceutical industry