Marketing Manager at Eunisell

Duties & Responsibilities

• Managing all marketing activities for the company.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door and other channels
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Creation and publication of all marketing material in line with marketing plans.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Monitor and report on effectiveness of marketing communications.
• Create a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.

Minimum Qualifications

• B.Sc Degree in Marketing or related field.
• Relevant post graduate degree (MBA, MSC) is mandatory.
• Relevant Professional certification is a plus.

Experience Required:

• Minimum of Eight (8) years’ experience in the marketing industry or similar position.
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.

Competency and Skills Requirements:

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Fluent spoken and written English. Excellent verbal and written communication skills
• Should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
• High integrity
• Good IT skills including excel, word and power point.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Self-driven and self-motivated.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in online marketing and measurement.