Marketing Manager at Earnipay

Qualifications

• Bachelor's degree in marketing, business, or a related field. Master's degrees or relevant certifications are a plus.
• Minimum of 5 years of experience in marketing roles, with at least 2 years in a managerial or leadership position.
• Proven experience in digital marketing, preferably in fintech or related industries.
• Experience with B2B customer acquisition in financial services is an advantage.
• A strong understanding of earned wage access, loans, and payroll solutions is advantageous.
• Proficiency in marketing tools, digital advertising platforms, and analytics software.
• Exceptional leadership and team management skills.
• Excellent written and verbal communication skills.
• Creative and strategic thinking with a track record of successful marketing campaigns.
• Ability to adapt to a fast-paced, dynamic environment and manage multiple projects simultaneously.

Job Role

• As the Marketing Manager at Earnipay, you will play a pivotal role in developing and executing marketing strategies to promote our suite of financial solutions, including earned wage access, loans, and payroll services.
• You will lead a talented marketing team and collaborate with cross-functional teams to achieve our business goals.
• This role offers an exciting opportunity to contribute to the growth and success of our fintech company.

Responsibilities:

• Marketing Strategy: Develop and execute comprehensive marketing strategies that align with the company's goals and brand identity.
• Digital Marketing: Manage digital marketing campaigns across various channels, including social media, search engine marketing (SEM), email marketing, experiments, and display advertising.
• Product Promotion: Drive the promotion of earned wage access and other solutions, ensuring effective communication of their benefits to target audiences.
• Brand Management: Maintain and enhance our brand image, ensuring consistency in messaging and visual identity across all marketing channels.
• Content Creation: Oversee the creation of marketing content, including blog posts, social media content, storytelling campaigns, email campaigns, and website materials.
• Team Leadership: Lead and mentor a team of marketing professionals, setting clear objectives and providing guidance to achieve marketing objectives.
• Market Research: Stay informed about industry trends, competitors, and customer preferences to identify growth and product development opportunities.
• Budget Management: Manage the marketing budget effectively, optimizing spending to achieve maximum ROI.
• Collaboration: Work closely with sales, product development, and customer support teams to ensure marketing efforts align with business objectives and customer needs.