Marketing Manager at Crisppearl Limited

Job Description

• The Marketing Manager leads all marketing initiatives and activities of the company. He oversees the development and implementation of comprehensive marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, and increase on-site conversion.
• He oversees the development and implementation of the new product’s marketing and promotion activities – both direct and mass marketing programmes.
• He provides actionable insights and market intelligence to grow the company’s sales and revenues.

Key Roles and Responsibilities

• Establish and implement monthly, quarterly, and annual marketing and sales budgets.
• Develop and implement digital and offline marketing initiatives, advertising campaigns and promotional activities.
• Develop and track web and online platforms usage metrics and indicators.
• Conduct market research for identification of opportunities for event catering.
• Conduct research for opportunities at higher institutions’ matriculations, convocations, and student week activities for temporary sales point.
• Liaise with stakeholders and potential clients to promote brand image.
• Build customer relationship management and email databases.
• Conduct programmes for generation of customer feedbacks and insights.
• Work closely with the operations and outlet teams to ensure alignment of marketing and sales goals and activities.
• Measure performance of all marketing programs and communicate results to management.

Qualifications

• Bachelor's Degree in Marketing, Communication, Business Administration, or related discipline.
• Minimum of 3 years experience in an executive position.
• Highly experienced in marketing digital products and services.
• Strong design and analytical skills.
• Strong social media marketing skills.
• Strong managerial skills with proven track record in delivering targets.
• Strong verbal and written communication skills.