Marketing Lead at Pruvia Integrated Limited

Job brief

• We are seeking a highly motivated and results-oriented Marketing Sales Lead to join our dynamic marketing team.
• In this role, you will play a key role in executing innovative marketing strategies that drive engagement and enhance brand awareness in targeted markets.
• You will work closely with cross-functional teams to develop and implement field marketing initiatives that align with our overall business goals.

Responsibilities:

• Develop and implement comprehensive marketing strategies to drive business growth and increase sales.
• Supervise and motivate the marketing team to ensure an increase in sales and meet their sales target.
• Plan, execute, and measure the success of the marketing department.
• Follow up and reconnect with former customers.
• Take full responsibility for the success or failure of the department.
• Develop and maintain the company’s brand identity, ensuring consistency across all marketing channels to ensure each marketer meets their target
• Conduct market research and analyse data to inform marketing strategies, identify market trends effectiveness.
• Ensure departmental sales targets are met, which is the sum of all the BDE sales targets.
• Track and report on marketing metrics, including website traffic, social media engagement, lead generation, and conversion rates.
• Any other activities that  will increase sales
• You will develop  Marketing policies governing the department.
• You are expected to maintain an appearance that is business-like as determined by the company’s dress code.
• The Management has zero tolerance for lateness to work.

Required and Preferred Qualifications:

• HND/BSc in Marketing, Business, or a related field.
• Minimum of 3-4 years of experience in marketing, preferably in field marketing, especially in the Freight and Logistics industry.
• Strong organisational skills with the ability to multitask and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with a knack for building relationships.
• Excellent Communication Skills: Ability to effectively communicate with customers, understand their needs, and provide solutions.
• Ability to build and maintain strong relationships with prospects and convert them to  customers,
• Ability to negotiate deals and close sales effectively.
• Ability to manage the marketing team effectively, prioritise tasks, to meet sales targets.
• Customer-Centric Approach*: Focus on understanding customer needs and providing solutions that meet their requirements.
• Data-Driven Insights: Ability to collect and analyse data to inform sales strategies and improve performance.
• Ability to mobilise the marketing team, plan, and execute sales strategies.
• Ability  to formulate strategies that will enhance   sales performance and identify opportunities for growth
• Must be Proactive and result-oriented. 
• MSc/MBA is an added advantage.