Marketing Lead – Nairabox at Wakanow

Role Overview

• As Marketing Lead, you will lead strategy, campaigns, and execution across digital, offline, and partnership channels. You will be responsible for strengthening Nairabox’s brand presence, driving ticket sales, engaging event organizers, and building strong consumer connections.
• This role requires creativity, data-driven decision-making, and strong leadership to manage campaigns that cut through Nigeria’s vibrant lifestyle and entertainment space.

Key Responsibilities

Strategy & Leadership

• Develop and own Nairabox’s marketing strategy across digital, offline, and experiential touchpoints.
• Define positioning, messaging, and brand narrative to differentiate Nairabox in the market.
• Lead the marketing team, managing day-to-day execution, timelines, and performance.

Brand & Campaign Management

• Plan and execute integrated campaigns (digital, influencer, outdoor, PR, and experiential).
• Drive campaigns around major concerts, cinema, and lifestyle events to maximize ticket sales.
• Monitor brand consistency across all channels and ensure creative excellence.

Digital & Growth Marketing

• Lead digital marketing initiatives across social media, SEO, Google Ads, Meta Ads, TikTok, and programmatic platforms.
• Drive user acquisition and retention through performance marketing, CRM, loyalty programs, and referral initiatives.