Marketing Executive at People2profit-NG

Job Summary

• Our client requires the service of marketing executives. The Marketing Executive is to champion the voice of the customer, putting customers and users at the center of marketing strategy.
• Support the sales team by generating high quality leads, optimizing customer engagement and retention.

Job Responsibilities

• Understand our audience profile, professional challenges and information needs, and articulate how our publications serve to support them.
• Create and deliver an annual marketing plan, budget and timeline aligned to the marketing strategy to meet lead and attrition target.
• Generate marketing qualified leads through integrated multi-channel marketing activity, by generating interest, awareness and demand for Pharmaceutical Press information. Including website, email, search, social, events, external advertising and partnerships.
• Nurture relationships with prospects, customers and users with targeted personalized automated marketing campaigns.
• Deliver multi-format marketing assets including email templates, landing pages, forms, long form content, info graphics, video and graphics, in partnership with third parties or using in-house marketing technology.
• Embodies the Pharmaceutical Press marketing language and style in all communications
• Measure, analyze and report on marketing activity effectiveness.
• Create a consistent first-class customer and user experience.
• Attend marketing conferences and exhibitions to support marketing campaigns and elevate brand awareness of our core and specialist resources.
• Identify opportunities to improve effectiveness and create efficiencies through process improvement.

Qualifications / Requirements

• HND / B.Sc in Pharmacy, Science and any relevant field.
• 3 - 8 years work experience in Marketing of Pharmaceutical product
• Ability to think and act strategically.
• Good written and verbal communication skills.
• A writer of impactful copy.
• Employs strategies to move leads through a marketing funnel.
• Commercial acumen to develop sales-led marketing initiatives.
• Interprets and works with numbers.
• Excellent attention to detail and highly organized.
• Candidate must be reside in Abuja.
• Knowledge of the healthcare profession is a must.

Salary
N100,000 - N150,000 monthly plus other benefits