Marketing Executive - Mobile Clinic Van at Skipper Eye-Q Hospital

Description

• A Marketing Executive for a Mobile Clinic Van is responsible for driving patient engagement, increasing brand awareness, and fostering community partnerships to ensure high utilization of the mobile health services.
• This role combines field-based, on-the-ground marketing with digital outreach to reach underserved or specific populations.

Key Job Responsibilities

• Community Engagement & Outreach: Identify and target communities to establish, build, and maintain partnerships with local organizations, leaders, and referral sources.
• Event Planning: Organize and execute community health fairs, screening camps, and promotional activities.
• Lead Generation & Patient Acquisition: Generate and develop new patient leads through in-person visits, community outreach, and promotional campaigns.
• Marketing Collateral & Content: Create and distribute engaging, relevant, and accurate health marketing materials, including flyers, brochures, posters, and digital content.
• Digital & Social Media Management: Manage social media accounts to enhance community engagement, promote services, and share patient success stories.
• Market Research & Analysis: Monitor community needs, analyze trends, and evaluate competitor activities to optimize marketing strategies.
• Reporting & Compliance: Track and report on KPIs (e.g., patient footfall, referral rates), manage budgets, and ensure all activities comply with health regulations and patient confidentiality (HIPAA).
• Collaboration: Work closely with the medical team to ensure consistent messaging and effective service delivery.

Key Qualifications & Requirements

• Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Experience: At least 1 – 3 years of experience in marketing, preferably in the healthcare industry or with community-focused services.
• Communication Skills: Exceptional verbal and written communication skills to interact with diverse populations.
• Technical Skills: Proficiency in MS Office, digital marketing tools (e.g., social media management, email, Google Analytics), and CRM software.
• Skills & Competencies: Strong networking, interpersonal, organizational, and time-management skills.
• Flexibility: Willingness to travel frequently to remote locations and work flexible hours.
• Passion: A passion for healthcare and a commitment to promoting quality, accessible patient care.

Physical & Other Requirements:

• Mobility: Ability to travel regularly to remote areas and stand for extended periods at events.
• Physical Strength: Ability to lift, push, pull, and carry marketing materials and equipment (approx. 30-50 lbs).