Marketing Executive at Insight Tours & Travels

The ideal candidate will be an experienced marketing expert who will attract and retain customers, ultimately driving sales, revenue growth and promote the company’s products, services and offers through well-coordinated marketing campaigns and marketing actions. 

Minimum Job requirements:

• Education/Certifications: BSc in Marketing, Social Sciences or any related discipline with a minimum of Second class Lower (2:2).
• Experience: 2 years’ work experience in related field.
• Proficiency in MS Office and knowledge of operating standard office equipment.
• Excellent verbal communication, presentation, negotiation, command of English and management skills.
• Excellent use of initiative and proactive approach in delivering tasks.
• Problem-solving attitude.
• Ability to work well with a team. 
• Effective coordination skills.
• Passion to Learn and Grow
• Demonstrated ability to set goals and achieve them

Responsibilities:

• Develop and implement a marketing plan and strategy for the company
• Brand Management - Implement brand awareness and image projection nationally and internationally.
• Social Media Management - content creation, posting, promotion, engagement, photo shoots, Ad management and sales.
• Design and implement offline marketing displays in strategic places for target audience.
• Website Management - content/package update, functionality, promotion and traffic and sales drive.
• Implement indirect online promotion and sales through 3rd party e-commerce and emarket platforms E.g. Jiji.
• Use marketing to enter new markets and reach new customer segments
• Use social media marketing, email marketing, SMS blast and other marketing actions to increase sales by generate quality leads and working with the sales team to convert 
• Design marketing materials such as graphics, ad & product videos, posters, proposals, and work with external creative companies for the production
• Use email marketing and other marketing actions for customer retention and repeat purchases by keeping our current customers engaged and informed
• Source advertising and collaboration opportunities on all digital, social media, news and offline marketing platforms
• Conduct marketing research, for example using customer questionnaires and focus groups
• Write marketing scripts for both online and offline campaigns
• Resolve problems and handle complaints in a timely manner
• Stay up-to-date with new features, platforms and product offers
• Maintain and update customer databases
• Generate and present weekly performance report and monthly content calendar 
• Suggest innovative ideas to generate leads, penetrate markets, increase sales and improve customer experience.