Marketing Executive at ECLAT HR Consulting

Department: Marketing

Industry: Furniture 

Report To: Managing Director

Location: V.I. Lagos 

Responsibilities

The ideal candidate will (but not limited to): 

• Promote our unique furniture products to corporate bodies and build long-term relationships with these client organizations.

• Monitor market trends, competitor activities and consumer preference and position our product accordingly.

• Develop strategic marketing plans to expand the customer base and contribute to the development of the company’s brand.

• Implement customer relationship management policies to ensure customer retention/loyalty.

• Drive and monitor the implementation of the marketing strategies and take necessary action to correct deviations.

• Source and manage relationships with key distributors and evaluate the effectiveness of services.

• Coordinate, evaluate and review marketing campaigns, advertisements, to make ensure the standard procedures are followed and monitor progress of campaigns using various metrices.

• Maintain good relationships with media vendors and publishers to ensure collaboration in promotional activities.

• Ensure all marketing activities adhere to company’s ethics and code of business conduct.

• Establish close business relationships with existing and prospective clients’ and act as a contract negotiator in transactions.

• Identify marketing opportunities by identifying consumer requirements, defining market share, competitor’s share, and competitor’s strengths and weaknesses, forecasting projected business outcomes, and establishing targeted market share.

• Track marketing performance and return on investment and prepare weekly or monthly reports for the management.

• Develop sales targets and key performance indicators for marketing officers.

• Carry out other tasks that are related to the job function as assigned. 

Education and Work Experience:

• M.Sc./MBA Marketing, Business Management or related fields.

• B.Sc. in Marketing, Business Management or related fields.

• Minimum of 7 years’ marketing experience.

• Minimum of 4 years’ experience in furniture industry.

Requirements:

• Good understanding of market research techniques, data analysis and statistical methods.

• Ability to work under tight deadlines and handle multiple assignments concurrently.

• Proven ability to retain existing clients while maintaining influx of new ones.

• Proven experience in developing marketing strategies, policies and enforcing compliance.

• Ability to motivate and lead people and hold employees accountable. 

• Strong working knowledge of strategic planning principles and marketing best practices. 

• Ability to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.

• High level of numerical skills to be able to create keynote proposals and insertion orders independently.

• Ability to prepare weekly and monthly work reports.

• Displays integrity - transparency in dealings with management, clients’ and other individuals that you may come in contact with.

• Ability to oversee and manage the marketing budgets.

• Effective leadership and communication skills. 

• Effective persuasive and negotiation skills.