Marketing Executive at Doheney Services Ltd

Responsibilities:

• Leading development of the Trade Marketing Strategy to achieve defined business objectives across all trade channels in Abuja.
• Owning responsibility for the development, execution, and performance of all programs designed to increase presence
• Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with BTL activities and budget management.
• Leading efforts to leverage the Brand Positioning and solidify the company's superiority and achieve top of mind awareness among Abuja target audience.
• Execute all the below the line and promotion activities in Abuja
• Creating visibility at the trade & other consumer touch points.
• Plan and execute campaign events with ambassadors and champions, Identify innovative ways of promoting brand through specific issue-based campaign events in Abuja region
• Identify and ensure partnerships with relevant platforms, brands and persons to maximize brand visibility in Abuja
• Monitoring and analyzing the brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
• Reporting promptly on the whole marketing activities.

Requirements

• Bachelor’s degree in Business Administration, Business Management, Statistics or a related field.
• 3-5 years of relevant marketing experience
• Ability to work independently and without supervision
• Tools- CRM Software, Spreadsheets, Adobe Suite etc.
• Should have worked in a TELCO /ISP/ Broad band service provider. Candidates with experience in a TELCO and Broad Band service provider would be preferred.
• The person must be a self –starter and should have the ability to work on his own
• Candidates with experience in customer Acquisition side and customer retention side ( CLM) would be preferred
• Psychographics- A go-getter, a survivor, and with a can-do attitude.