Marketing Communications Manager at Salad Africa (Techstars 22)

Job Description:

• We are seeking a dedicated and motivated Growth and Marketing Lead to drive Salad’s growth across various markets.
• You will be responsible for developing, driving, and executing Salad’s marketing strategies.

Key Responsibilities:

• Work with cross-functional teams (Product, Design, Sales) to establish growth strategies to support Salad’s revenue goals.
• Create, manage, and experiment with new user acquisition campaigns.
• Conceive and execute a wide range of content campaigns to drive user education, user engagement, and user growth.
• Conduct ongoing A / B testing to optimize and increase the effectiveness of Growth and Marketing efforts.
• Own and execute media plans and targeting, spend targets, and messaging strategies.
• Develop, implement, track, and optimize digital campaigns across multiple platforms.
• including Facebook, Twitter, LinkedIn, Instagram, and YouTube, and drive content creation.
• Implement SEO-driven tests to drive a larger number of high-quality leads into our funnel.
• Take ownership of Salad’s marketing channels, track, and measure success and performance.
• Analyze data to monitor revenue performance and uncover areas for improvement.
• Automate campaigns to potential targets through various touch points like emails, Linkedin, etc.
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Solid experience with B2B sales marketing
• Good project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
• 3+ years’ experience in SEO, digital marketing, growth marketing
• Experience working in the tech space
• Strong growth track record, with samples and results of past campaigns
• Extensive knowledge of website analytic tools, Google ads, and social media advertising
• Knowledge of HTML, Photoshop, Mailchimp, or other Social Media Management Systems would be an added advantage
• Certifications in digital marketing, and B2B sales marketing would be an added advantage.

Our Ideal Candidate:

• Outstanding written, oral, and organizational ability
• Strong analytical ability and presentation skills
• You’re a numbers and data person
• Attention to detail
• Self-starter with a can-do attitude
• Problem-solving strategic thinker
• Interpersonal skills
• Creative and collaborative
• Curious with an entrepreneurial mindset
• Critical thinker