Marketing Communication Executive at Licht Tech Limited

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure & report performance of digital marketing campaigns, assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies, Track ROI for marketing campaigns.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to maintain landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies.
• Promote our products and services during events (online/offline).
• Coordinate the design of promotional material and distribute in online and offline channels.
• Advertise our company and products/services on various media
• Produce marketing copy for our website/social media pages. Maintain social media post calendar.
• Monitor corporate website/Mobile Application & social media pages and address clients’ queries.
• Network with industry experts and potential clients to drive brand awareness.
• Gather customer feedback to inform sales and customer experience teams.
• Study design briefs and determine requirements.
• Conceptualize visuals based on requirements.
• Prepare rough drafts and present design ideas. Develop illustrations, logos, and other designs.
• Use the appropriate colours and layouts for each graphic.
• Test graphics across various media, amend designs after feedback.
• Ensure final graphics and layouts are visually appealing and on-brand.

Requirements:

• B.Sc or Certification in Marketing, Communications. Branding, Digital Marketing, or relevant field.
• Proven work experience in similar role.
• Familiarity with B2B and B2C digital advertising campaigns.
• Hands-on experience with online content management tools.
• Experience with marketing campaigns on social media.
• Proven working experience in digital marketing
• Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages/mobile application and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (eg. InDesign, Illustrator, Dreamweaver, Photoshop, Canva).
• A keen eye for aesthetics and details
• Good presentation skills
• Excellent verbal and written communication skills.

Salary
N80,000 - N100,000 / month.