Marketing & Business Development Officer at CapitalSage Technology Limited

Key Responsibilities:

Strategic Business Development:

• Develop and implement comprehensive business development strategies to increase revenue and market share for our group of hospitals.
• Identify and pursue new business opportunities, including potential partnerships, service expansions, and market segments to drive patient acquisition and retention.

Relationship Management:

• Build and maintain strong relationships with HMOs, corporate organizations, and key stakeholders to enhance collaboration and service uptake.
• Serve as the primary liaison between the hospitals and external partners, ensuring effective communication and mutual benefit.

Marketing and Outreach:

• Develop and execute marketing campaigns to promote hospital services, including digital marketing, traditional media, and community engagement initiatives.
• Coordinate outreach programs and corporate wellness initiatives to raise awareness and attract new clients.

Market Research and Analysis:

• Conduct market research to identify trends, competitor activities, and patient needs to inform strategic planning.
• Analyze data to evaluate the effectiveness of marketing strategies and adjust plans accordingly.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
• Minimum of 4 to 5 years of experience in marketing, business development, or healthcare-related roles.
• Strong negotiation, networking, and relationship management skills.
• Excellent communication and interpersonal skills.
• Proven ability to develop strategic collaborations in the healthcare industry.
• Background in healthcare marketing or experience working with HMOs is an advantage.
• Proficiency in Microsoft Office Suite and familiarity with CRM software.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.