Marketing & Business Development (HIFU Brand Manager) at Nordica

Job Purpose

• To develop and implement brand strategies for High-Intensity Focused Ultrasound (HIFU) services, ensuring strong market positioning, patient awareness, and business growth in non-invasive treatment solutions.

Key Responsibilities
Brand Strategy & Positioning:

• Define and execute the brand vision, identity, and strategy for HIFU services.
• Position HIFU as a trusted, innovative, and effective non-invasive treatment option.
• Monitor industry trends, competitors, and patient needs to refine brand strategy.

Marketing & Communication:

• Design and deliver integrated marketing campaigns (digital, print, events) to promote HIFU.
• Create educational and promotional materials (brochures, social media content, videos, blogs, webinars).
• Ensure consistent messaging across all platforms to increase awareness and patient trust.

Patient Engagement & Education:

• Simplify medical information about HIFU for patient-friendly communication.
• Organize awareness programs, webinars, and health talks to educate potential patients.
• Collect and integrate patient feedback to improve brand communication.

Partnerships & Stakeholder Engagement:

• Build relationships with doctors, healthcare providers, and referral networks.
• Collaborate with professional associations and influencers to increase visibility.
• Represent the brand at medical conferences, health fairs, and corporate wellness events.

Analytics & Reporting:

• Track and analyze KPIs such as patient inquiries, conversions, campaign reach, and brand perception.
• Measure ROI of marketing initiatives and recommend improvements.
• Prepare regular performance reports for management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree is an advantage).
• 5+ years’ experience in brand management, preferably in healthcare, medical devices, or wellness sectors.
• Strong understanding of healthcare marketing and patient education.
• Campaign management, and analytics expertise.
• Excellent communication, presentation, and stakeholder engagement skills.

Core Competencies:

• Strategic thinking & brand positioning
• Healthcare marketing & patient-centered communication
• Strong interpersonal and relationship management
• Analytical and data-driven decision-making
• Creativity and innovation in campaign execution.