Marketing & Business Development (Brand Manager) at Nordica

Job Summary

• To develop, implement, and manage Nordica’s brand strategy for IVF and fertility services, ensuring consistent messaging, patient engagement, and market positioning that strengthens Nordica’s reputation as a leading fertility clinic.

Key Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies to increase awareness and preference for Nordica’s IVF services.
• Ensure consistent brand identity across all platforms (digital, print, events, patient touchpoints).
• Monitor competitor activities and market trends to position Nordica competitively.

Marketing & Communication:

• Design campaigns to educate and attract prospective patients on IVF and other fertility treatments.
• Oversee content creation (brochures, newsletters, blogs, social media, videos) tailored to fertility awareness.
• Work with digital marketing team to drive online visibility, patient inquiries, and engagement.

Patient Engagement & Experience:

• Collaborate with clinical teams to simplify and communicate IVF processes for patients.
• Develop patient education programs, webinars, and community engagement initiatives.
• Ensure brand messaging reflects empathy, trust, and confidentiality.

Partnerships & Business Growth:

• Support business development with brand-led initiatives (partnerships, CSR programs, fertility awareness campaigns).
• Represent Nordica at conferences, fertility exhibitions, and health fairs.
• Build media and influencer relationships to enhance IVF awareness.

Analytics & Reporting:

• Track marketing ROI on IVF campaigns (leads, inquiries, conversions, patient registrations).
• Conduct brand perception surveys and patient feedback analysis.
• Prepare monthly/quarterly brand performance reports for management.

Requirements

• Candidates should possess a Bachelor's / Master's Degree with 5 - 10 years of experience.

Application Closing Date
30th October, 2025.