SalesPlat provides Platform and Pool to get all the highly skilled Talents you need for exponential growth. We provide you with top professionals to help you build your marketing and sales strategies, create online solutions such as web, media pages' creations and management, funnels and more.
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A fast-growing startup, providing entrepreneurs with a simple phone system to manage sales and support team calls is seeking a Marketing Automation Specialist to lead and optimize their marketing campaigns.
If you’re a data-driven marketer with a knack for automation, this is an exciting opportunity to drive impactful results.
Background: Marketing Automation, SaaS, Tech
Responsibilities
Strategy Development: Create and execute a comprehensive marketing automation strategy aligned with business goals to drive customer engagement.
Campaign Management: Lead the design, execution, and optimization of automated marketing campaigns across email, social media, and web platforms.
Data Analysis: Analyze performance metrics and identify actionable insights for campaign improvement.
Lead Management: Oversee the lead scoring and nurturing processes to ensure high-quality leads are passed to the sales team.
Tool Integration: Ensure seamless integration of marketing automation platforms with CRM systems and other tools to streamline operations.
Content Collaboration: Work closely with the content team to develop personalized, targeted content that resonates with audiences and boosts engagement.
Training & Support: Provide guidance and training on marketing automation tools to team members, sharing best practices.
Continuous Improvement: Stay updated on marketing automation trends and technologies to continually enhance campaign effectiveness.
Requirements
Bachelor's Degree in Marketing, Business Administration, or a related field.
3 - 5 years of hands-on experience in marketing automation and campaign management, preferably within a SaaS or tech startup environment.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in marketing automation tools and CRM systems.
Excellent communication, collaboration, and leadership skills.
Ability to develop and execute comprehensive marketing strategies.
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