Marketing Automation Specialist at SalesPlat

Job Description

• A fast-growing startup, providing entrepreneurs with a simple phone system to manage sales and support team calls is seeking a Marketing Automation Specialist to lead and optimize their marketing campaigns.
• If you’re a data-driven marketer with a knack for automation, this is an exciting opportunity to drive impactful results.
• Background: Marketing Automation, SaaS, Tech

Responsibilities

• Strategy Development: Create and execute a comprehensive marketing automation strategy aligned with business goals to drive customer engagement.
• Campaign Management: Lead the design, execution, and optimization of automated marketing campaigns across email, social media, and web platforms.
• Data Analysis: Analyze performance metrics and identify actionable insights for campaign improvement.
• Lead Management: Oversee the lead scoring and nurturing processes to ensure high-quality leads are passed to the sales team.
• Tool Integration: Ensure seamless integration of marketing automation platforms with CRM systems and other tools to streamline operations.
• Content Collaboration: Work closely with the content team to develop personalized, targeted content that resonates with audiences and boosts engagement.
• Training & Support: Provide guidance and training on marketing automation tools to team members, sharing best practices.
• Continuous Improvement: Stay updated on marketing automation trends and technologies to continually enhance campaign effectiveness.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 3 - 5 years of hands-on experience in marketing automation and campaign management, preferably within a SaaS or tech startup environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation tools and CRM systems.
• Excellent communication, collaboration, and leadership skills.
• Ability to develop and execute comprehensive marketing strategies.