Marketer at Grand Bezer Nigeria Limited

Job Overview

• The Sales & Marketing Manager will be primarily responsible for executing the sales strategy of the hotel with the ultimate objective of maximizing revenues across all revenue-generating outlets to include bedrooms, meetings and events, and food and beverage.

Key Duties & Responsibilities

• Devise and implement the overall sales and marketing plan for the hotel and actively monitor its progress in terms of achieving KPI’s, budgets and revenues.
• Liaise with the General Manager and Great National Head Office in adopting price strategies across the hotel.
• Build-on and develop relationships with our current clients.
• Analyse current markets and identify new markets and potential clients.
• Tour series contracting.
• Organise and conduct site inspections and familiarization trips in conjunction with the Hotel team.
• Manage the number and performance of third party and promotional websites and liaise with providers in ensuring optimisation of the hotel’s online position.
• Proactively monitor the Hotel’s profile on the various social media platforms and ensure appropriate responses are posted in a timely fashion.
• Liaise with our Digital Team in managing the content of the Hotel’s website.
• Develop and agree departmental sales plans and communicate them clearly to all parties.
• Manage all promotional collateral from copyright through to design and print and ensure that it is in line with Great National branding.
• Ensure in house promotional material is current, effective and supports any new sales and marketing promotions.
• Where necessary devise adverts for the promotion of the Food & Beverage departments in the local market.
• Manage the guest database and ensure that client’s details are accurate and UpToDate.
• Ensure that all client correspondence is tracked and recorded, including quotations and contracts.
• Represent the hotel at consumer trade fairs, mall promotions and tourism events both at local and national level.
• Organise on and off-site client entertainment.
• Maintain the highest standards of professional conduct at all times when dealing with clients, guests etc.
• Submit weekly Sales & Marketing activity reports to the General Manager and Directors.
• Lead and develop your Sales & Marketing team by proactively coaching and mentoring team members.
• Conduct weekly snapshot meetings with your team and up update on activities/sales to date and plans for the weeks ahead.
• Monitor the progress of your sales team through weekly activity reports
• Encourage positive working relations with all departments by regular communications and feedback.

Requirements

• At least 3 years plus experience of a similar role within the hospitality industry
• Commercially focused, have the ability to analyse market data and be results driven
• Articulate, confident communicator at all levels both with colleagues and clients.
• Strong understanding of digital marketing including web analytics metrics and tools.
• Ambitious, creative and the ability to influence decisions.
• High level of customer focus and understanding.