Epson Corporation, commonly known as Epson, is a Japanese electronics company and one of the world's largest manufacturers of computer printers, and information and imaging related equipment. Headquartered in Suwa, Nagano, Japan,[2] the company has numerous subsidiaries worldwide and manufactures inkjet, dot matrix and laser printers, scanners, desktop compu...
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Are you ready to make the switch to a better way of working?
Whether we’re creating brand new, cutting-edge technologies for our customers, or delivering unique, world-class learning and development opportunities for our people, if you make that switch with us as a Market Development Specialist, you’ll understand what we mean.
Based in Lagos, Nigeria, this role is designed to capitalise on opportunities for Epson in the developing markets and emerging territories of Nigeria and Ghana.
The Market Development Specialist - Consumer, will understand the customer/partner requirements, align and put them in scope with Epson’s Consumer product portfolio (printers & projectors) to provide demonstration, training and support and identify new market and business opportunities.
Key Responsibilities
Develop and maintain a market development strategy, including a detailed market analysis (TAM, SAM, SOM) and a mid-term business plan.
Define a clear value proposition and product positioning for specific segments/regions/channel partners and create the whole Go-to-Market strategy for new product launches.
Develop direct contact with key targeted end-users and identify opportunities for business development across Nigeria and Ghana.
Coordinate closely with the Product Management teams to develop innovative and impactful collateral materials and communicate the value proposition to specific segments/regions.
Follow market trends, visit relevant industry events, and maintain relationships with key industry partners and customers.
Recruit value adding partners onto our Partner Programme within specified criteria and motivate them to build profitable business based on Epson products
Implement and active programme of demonstration/training for key distributors and resellers.
Take an active role at demo exhibitions and events to maximise customer engagement for the designated product group.
Co-ordinate the feedback of information and market intelligence to sales and Business Management to support the development of balanced pipeline of opportunities for the business.
Knowledge, Skills and Experience
Ideally educated to Degree level in Technical Specialism.
The Market Development Specialist should have specialist knowledge and experience of retail channels and associated consumer products.
Must have the ability to identify opportunities and the analytical skills to interpret and translate this data/information into a comprehensive market approach.
Must have strong communication skills to convince stakeholders both internally and externally and be the focal point to get the consensus on how to approach this market.
Must understand channels and other partnering to define the most effective route to market for new products.
Outstanding presentation and communication skills, both verbal and written.
Innovative, with a logical approach to problem solving with a solution orientation.
We Offer
In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first.
Plus, the support you need to develop yourself - in your role, and in your career.
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