Market Analyst at African Industries Group (AIG)

Job Summary

• We are looking for a Marketing Analyst who’ll research and identify opportunities to enhance and grow our brand and acquire new clients by using Market Intelligence.
• Marketing Analyst responsibilities includes tracking advertising costs, researching consumer behavior and exploring market trends and opportunities by frequent market visits.
• To be successful in this role, you should have experience pricing and commercials to comfortably process and analyze marketing data.
• Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

• Designing and implementing market and consumer surveys by communicating with customers, competitors, and suppliers.
• Conducting research on consumer and market trends, target demographics, and competing brands by gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
• Monitoring customer bases and identifying new ones by analyzing sales funnels and customer intent.
• Forecasting future market, consumer, and sales trends.
• Working with the marketing team to inform and develop marketing strategies.
• Monitoring the efficacy of marketing trends through analytical tools and software.
• Keeping abreast of the latest advancements in technology, market trends, and consumer behavior

Requirements

• Prior hands on experience in Market Analysis.
• BBA / MBA or degree / certificate relevant for the profile
• Well versed with Market Intelligence, pricing and commericials knowledge
• Open for Market Visits
• Computer knowledge including(dashboards and MIS reporting)

Salary
Good hike on the current