Manger, Trade Marketing at Westfield Consulting

Location: Ikeja, Lagos
Department: Marketing

Responsibilities

• Lead and define the Trade Marketing strategies, to offer relevant permanent & temporary solutions for key segments, seasons, events and promotional opportunities.
• Own point of sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
  Identify, communicate and activate opportunities to further drive perfection at trade
• Develop and execute end-to-end in store plans for new product launches into the marketplace, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
• Work closely with the sales team on customer specific Trade Marketing plans.
• Identify Shopper Insights to feed into the trade marketing strategy and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
• Create and deliver Retail Execution guidelines. Develop and manage trade marketing assets (e.g. digital and physical POS, content, offline marketing and sales collateral) for the use of the sales team and merchandisers.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents.
• Drive best practice sharing across regions and retailers on an ongoing basis.
• Overview & lead merchandising and field team efforts across all key regions including unified in-store tool & KPIs tracker.
• Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
• Analyze sell out data to measure effectiveness of our in-store efforts. Measure ROI of major initiatives.
• Collaborate on a regular basis with different departments within the organization and multiple third-party agencies. On-board and manage external vendors including contract, budget, and KPIs set up related to Trade Marketing.

Competencies and Qualifications Required

• Degree in Marketing
• 5 years+ Experience in trade, shopper marketing or sales
• Strong business appreciation for commerciality
• Implementation experience and ability to influence decisions
• Must be able to manage multiple initiatives with strong execution orientation and proper project management abilities.

Expected Behaviors:

• You will drive all aspects of trade excellence, planning and implementation, merchandising, training and events with our key retail partners.
• This position requires more than just the ability to execute against existing and traditional programs and will be responsible for the total lifecycle of strategic trade marketing initiatives.
• This will involve collaborating with stakeholders to identify new opportunities, develop strategies together with sales managers, designing programs, and executing, measuring, and evaluating them against agreed upon goals and objectives in alignment with the brand building teams.
• As an expert in the trade environment, the right person will maintain high standards in all aspects of planning, execution and evaluation, to ensure all programs are driven to completion.

What You'll Need To Be Successful:

• You’re a born leader: Lead the relationship with our sales stakeholders well as customers; Manage trade investments for all segments; Manage plan-o-grams for modern trade and retail initiatives for open markets
• You’re a strategy guru: Customize corporate marketing and merchandising programs for specific customers by channels, segments and regions
• You love to win, and have fun doing it: Drive strategic relationships and accelerated growth, while operating within approved Trade Marketing parameters and driving trade investment efficiency.
• You’re a dot connector: Routinely interface with multiple internal and external departments; Balance individual customer needs while ensuring total portfolio integrity and representation.