Latest Jobs at Westfield Consulting Limited

Location: Ikeja, Lagos
Department: Marketing

Responsibilities

• Lead and define the Trade Marketing strategies, to offer relevant permanent & temporary solutions for key segments, seasons, events and promotional opportunities.
• Own point of sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
  Identify, communicate and activate opportunities to further drive perfection at trade
• Develop and execute end-to-end in store plans for new product launches into the marketplace, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
• Work closely with the sales team on customer specific Trade Marketing plans.
• Identify Shopper Insights to feed into the trade marketing strategy and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
• Create and deliver Retail Execution guidelines. Develop and manage trade marketing assets (e.g. digital and physical POS, content, offline marketing and sales collateral) for the use of the sales team and merchandisers.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents.
• Drive best practice sharing across regions and retailers on an ongoing basis.
• Overview & lead merchandising and field team efforts across all key regions including unified in-store tool & KPIs tracker.
• Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
• Analyze sell out data to measure effectiveness of our in-store efforts. Measure ROI of major initiatives.
• Collaborate on a regular basis with different departments within the organization and multiple third-party agencies. On-board and manage external vendors including contract, budget, and KPIs set up related to Trade Marketing.

Competencies and Qualifications Required

• Degree in Marketing
• 5 years+ Experience in trade, shopper marketing or sales
• Strong business appreciation for commerciality
• Implementation experience and ability to influence decisions
• Must be able to manage multiple initiatives with strong execution orientation and proper project management abilities.

Expected Behaviors:

• You will drive all aspects of trade excellence, planning and implementation, merchandising, training and events with our key retail partners.
• This position requires more than just the ability to execute against existing and traditional programs and will be responsible for the total lifecycle of strategic trade marketing initiatives.
• This will involve collaborating with stakeholders to identify new opportunities, develop strategies together with sales managers, designing programs, and executing, measuring, and evaluating them against agreed upon goals and objectives in alignment with the brand building teams.
• As an expert in the trade environment, the right person will maintain high standards in all aspects of planning, execution and evaluation, to ensure all programs are driven to completion.

What You'll Need To Be Successful:

• You’re a born leader: Lead the relationship with our sales stakeholders well as customers; Manage trade investments for all segments; Manage plan-o-grams for modern trade and retail initiatives for open markets
• You’re a strategy guru: Customize corporate marketing and merchandising programs for specific customers by channels, segments and regions
• You love to win, and have fun doing it: Drive strategic relationships and accelerated growth, while operating within approved Trade Marketing parameters and driving trade investment efficiency.
• You’re a dot connector: Routinely interface with multiple internal and external departments; Balance individual customer needs while ensuring total portfolio integrity and representation.

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Location: Ikeja, Lagos
Department: Marketing

Background

• Our client is seeking a creative, organized and passionate Assistant Brand Manager to help growing brand in line with Organization expectations.
• This role reports to either a Senior Brand Manager or directly to a Category Manager as the case may be.

Purpose of Role

• This role supports and drives the development of a large Tactical Brand, a medium Strategic brand, or a small tactical Portfolio.
• Supporting the planning, implementation, control and co-ordination of the Equity driving and Market Share-gaining programs designed to sustain the assigned Brand as a veritable asset delivering outstanding value to all consumer and stake holders, aligned to Portfolio Strategy.
• Support coordinating the implementation of brand communication sponsorship and events plans and strategies that will enhance the Equity Scores, Sales Performance and Profitability of the Brand in line with Company’s overall profit and portfolio objectives.

Responsibilities

• Take full Ownership of a brand (Under guidance from BM/SBM), coordinating and influencing a cross-department team to ensure brands plan execution, reporting and tracking
• Generate reliable market information to assist BM/SBM in taking pricing decision, extension of pack size options, product re-packaging and re-launch
• The incumbent champions & drives brand growth in volume and equity by tracking the brand performance and trend to advise the Sr. Brand Manager appropriately.
• The job holder also assists in developing and seamless execution of Brand plans both short and long term.
• The incumbent must be conversant with consumer marketing data, have timely information and credible insight to issues pertaining to the brand. He or She must be constantly in-tune with the market.
• He or she must play a key role in the implementation of the relevant brand activities/promotions or events. (Assist in delivering Measurement and Evaluation for promotional activities.)
• Participate in the agency meeting, in line with requirement from BM/SBM/GMM/MKD.
• He or she must be enterprising and resourceful in project and task management.
• The incumbent is expected to monitor stock levels of finished goods and raw material inputs for target achievement, ensuring proper cross data analysis and data interpretation as well as any other brand collateral issues.
• Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning.

Qualifications and Competencies Required

• NYSC / Degree (Marketing certification course will be a plus).
• At least 3 years' experience within Brand Marketing (FMCG preferred)
• Developed interpersonal, communication and presentation skills
• Self-motivated, curiosity and a data-driven, strategic mindset ability to work under pressure and drive business success
• Excellent analytical and research skills are essential as well as a structured way of working
• Ability to work in a culturally diverse population
• Good Microsoft Office Skills.

What you will need to be successful:

• Strong Problem-solving skills with a proven record as a strategic thinker and equally the ability to execute with excellence
• Stakeholder management skills able to drive discussions and push Brand agenda.
  • Internal (Sales/Supply chain/logistics / Finance / production / Quality /Management)
  • External (Creative agency/vendors, regulatory agencies, industry bodies)
• Proven track record in generating growth through creative thinking,
• A strong drive for results, CAN DO attitude and performance tracking
• Analytical skills and ability to develop evaluation matrices(trackable) for programs and Brand executions
• Passion for marketing, with a solid creative flair and a strong appreciation for insights and digital

Key requirements include:

• Excellent written and verbal communication skills
• A willingness to listen and have a positive attitude
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges.
• Sound understanding and experience in creative/production processes, design and implementation, research and NPD
• A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
• Strong understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external agencies ATL/BTL
• Timely execution of assigned duties
• Collate and analyze quarterly reports of brands and competition.
• Ensure effective implementation of brands activities in line with the approved briefs.
• Actual sales to plan achievement of Brands by Pack size by the area.
• Competitive activity report regionally and pan Nigeria.
• Preparation of monthly deployment of POS/TS materials stock position.

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Location: Ikeja, Lagos
Reporting Lines: Imperial Distillery Director

Purpose of the Role

• To proactively provide a holistic, end-to-end view of the opportunities for growth in our market and to articulate from a culture, consumer, and shopper point of view how we go about addressing these opportunities. The position holder will lead the total busines with ideas and insights that sell more.

Summary of Role

• Responsible of the overall leadership for the various research needs to develop, commercialize, and evaluate to life Innovations projects.
• Actively shape the future pipeline, size the opportunities, and develop a clear and robust 5Ws for every Innovation project.
• Creating focus and ownership for shaping business’ future ambitions.
• Ensure Granular understanding of consumption and purchase behaviour by occasion, channel and outlet type - Who is consuming, What, Where, When and Why as well as providing Motivation and other drivers of behaviour by occasion & brand, e.g. equity, brand associations

Key Responsibilities and Accountabilities
Opportunity Identification:

• Proactively defines and communicates opportunities for growth for the market, categories and brands and articulates what it will take to realise these opportunities:
  • Build a detailed strategic understanding of the market, category and brands– their size, change over time and forecasts.
  • Ability to understand competitive landscape and how it impacts current and potential growth.
  • Key channels and customers, size and change over time and influencing factors.
  • Current and emerging trends (macro-economic, social, consumer/shopper, retail, technology, legislative etc.) and implications for innovation strategy and commercialisation.
• Synthesizes data and understanding from multiple sources - quantitative and qualitative and joins the dots in a meaningful, actionable way-
• Develop an annual learning plan to identify the learning needs on innovation project for the year so knowledge ‘gaps’ are clearly identified, and budget is spent on ‘the least amount of the most powerful research’ to answer the right questions at the right time.
• Keep up to speed on new learnings from internal or external research/publications that might be relevant to inform robust Innovations territories, ideas.

Insight Capabilities:

• Seeks out deep consumer / shopper / category insight and implications that will drive penetration growth:
  • Being able to select and apply the different types of qualitative and quantitative methods to generate the inputs to great insights, which to use, when, and for what purpose.
  • Gather latest thinking from behavioural sciences – the factors explaining human decision making and behaviour.
  • Knowledge on how to generate Insight and how to recognise what great looks like.

M&E: Experience:

• Ensures learnings from measurement & evaluation are applied to increase productivity of our A&P spend:
  • Work in partnership with key research agency partners to deliver the programme of research required for the year – inform, involve, and inspire them so they have a detailed understanding of the outcomes required, not just conduct projects in a vacuum.
  • Write a research brief (or request for research document) for every research project commissioned with clearly articulated objectives, desired business outcomes, decisions dependant on the research and appropriate stakeholder sign off.
  • Capture and summarise the learnings from each piece of M&E conducted as it happens to be able to distil and share findings and inform future decisions.
  • Being able to recommend how to measure the post launch effectiveness (sales, share, penetration, consumer behaviour etc.) and efficiency (ROI).

Key Behaviours
Ruthlessly prioritises and focuses on tasks that add maximum value:

• To get the most from agencies, build a strong needs-based agency roster with world class capabilities to ensure we maximise our research investment. Spend time on developing brilliant relationships with the selected agencies so you can set them up to deliver successful outcomes for the business. Write a clear brief for every project and work with your agencies to deliver clear, concise, focussed and action oriented debriefs.

Effectively influences the business to make the right consumer/ shopper led strategic and commercially savvy decisions:

• How to construct a compelling point of view supported by appropriate evidence distilled from multiple sources relevant to the business context to influence the audience in the most effective way. (For example, ensure information is pitched at the right level with the right level of detail and is grounded in an understanding of the commercial/ market /consumer situation and context to be credible and actionable.)

Fuels the business with consumer / shopper led provocations and understanding to instigate change:

• Build consumer / shopper expertise through exposing self to as much internal and external information and understanding as possible. Beyond the research projects commissioned and internal data available, sign up to alerts, newsletters, forums, and blogs or attend external events and meetings to absorb and learn as much as possible.

Externally attentive - to culture, trends, and marketplace dynamics, to detect the factors that could positively or negatively impact growth:

• Run sessions with core teams to expose and familiarise them with the relevant consumer, culture and market trends to shape and inform their thinking & to identify cultural territories, and throughout the year to inspire briefing and activation development.
• Live in culture by proactively keeping a watching brief and connection to what’s going on, what’s hot / what’s not, what is growing or declining in importance in order to develop an intuitive understanding of the world our consumers/shoppers live in and be able to leverage it in our day-to-day work.

Main Functional Relationships:

• Key Contacts - (Internal):
  • Company Management Team
  • Imperial Distillery team
• Key Contacts - (External):
  • Research Agencies

Experience and Functional Capabilities
Qualifications:

• Appropriate tertiary marketing qualification - Degree / Diploma
• Suitable Post Graduate qualification is desirable.
• Experience in Consumer research would be an added advantage.

Experience:

• Minimum of 8 years experience across the Marketing portfolio, including deep Insights / Consumer Planning functional expertise.
• Commercial leadership experience is desirable.
• Track record of success in highly demanding organisations
• Track record of delivering measurable commercial results through insight generation and delivery of actionable plans.
• Experienced in directing and managing complex planning & research projects, including demonstrated understanding of what can and can’t be achieved via different techniques and approaches.
• Ability not just to interpret research data, but to be able to discover and apply consumer understanding & insights to drive brand growth.
• Demonstrated ability to effectively inspire, manage and coach a team of functional experts to achieve world class performance.
• Creative and flexible conceptual thinker, but capable of critical, objective evaluation – able to blend the art and the science.
• Exceptional facilitation skills – able to lead a team through a process to achieve a solution.
• Expert influencer; able to gain buy-in for recommendations.

Behavioral Competence:

• Act with pace and be resilient in achieving great results.
• Extrovert
• Conscientious
• Innovative & Creative but also intellectually rigorous in the thinking
• Deeply curious about consumers, shoppers, brands
• Immersed in a culture and obsessive about harnessing it
• Bold, Influential leadership
• Emotional Intelligence - Empathy
• Truly collaborative, key team player but an objective voice of reason.

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Location: Ikeja, Lagos (Area Office)
Reports to: Regional Business Manager
Subordinate / Direct Reports: Retail Development Manager, Retail Development Executive, Store keepers, Security Personnel

Purpose of Job

• Direct and co-ordinate Sales strategies and programs to achieve or exceed the sales objectives for each brand and the company in the Area.

Nature & Scope of Position

• The incumbent is based at the area office and reports to the Regional Business Manager and works closely with the Logistic and Distribution Manager and HR & Admin Department.

Key Responsibilities
Achievement of Sales Target:

• Develop sales plan & programmes to ensure sales objective is achieved or exceeded.
• Ensure proper budgeting control and monitoring of sales performance against plan.
• Provide distributors and customers in the Area with information about new or improved products and services, price change to improve sales in the region.
• Establish, maintain and expand customer base.

Revenue / Cash Management:

• Manage receipt of revenues from customers.
• Ensure daily cash lodgments at the local bank.
• Efficient control of cash and stock at depots/area.
• Drive debt management strategies and efficient credit utilization by customers in the area.

Channel Coverage:

• Ensure Effective distribution infrastructure is in place with distributors to drive availability in retail outlets
• Put in Place effective coverage plan to ensure grand Oak wins with Wholesalers
• Proactively monitor each sales depot performance in terms of cost, sales and shares toward achievement of plan and efficiency of resource utilization
• Ensure adequate product supply and optimum deployment of distribution fleet
• Conduct regular market visits to check route coverage and competitor activity
• Develop and Deploy Tactical Activation plans which includes but not limited to Monitoring In- bar activation & commando sales

Strategic Support:

• Provide support for RBMs to ensure achievement of sales goals and objectives.
• Execute sales promotional programmes on behalf of the RBM.
• Ensure brand visibility to promote sales by liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the Area.

Reporting:

• Generate and analyze sales report.
• Provide periodic feedback to sales and marketing team on branch key performance issues.

Coaching & Mentoring:

• RDM and RDE Trade accompaniment to identify Selling Skill Gap
• Establish and ensure that all sales administration procedures are adhered too

Stock Maintenance:

• Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Area in order to meet the sales delivery schedules.

Qualifications & Experience

• HND / B.Sc degree in any discipline.
• Minimum of 5 year sales experience.

Skill Requirements:

• Understand Retail sales practices and processes
• Excellent interpersonal, persuasive and communication skills
• Strong Business Insight, Good planning and organizing skills
• Experienced Coach with Customer Marketing Exposure
• Experienced in Joint Business Plan Development
• Good Microsoft Office Skills

Principal Accountabilities:

• Achievement of area sales target together with territory sales target supervision.
• Achieve Retail Outlet Coverage and Numeric Distribution.
• Area cost management and operations to achieve agreed fiscal target for the region.
• Ensure strict adherence to company’s sales operations policy to minimize company financial exposure.
• Implementation of the company’s promotional/area specific program to achieve the agreed market volume for the brand.
• Ensure Distributor distribution infrastructure is in Place and working.
• Develop effective Coverage and loyalty scheme for Strategic wholesalers.

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Location: Ikeja, Lagos (Area Office)
Reports to: Regional Business Manager

Purpose of Job

• Responsible for the efficient redistribution of company products within assigned or planned locations in an area office, thus drive retail sales in outlets.

Nature & Scope of Position

• The incumbent is based at the area office and reports to the Regional Business Manager.

Key Responsibilities
Target/ Territory Coverage & Redistribution Achievement:

• Effective Covering of assigned territory/retail outlet.
• Generate orders & advice on appointing new retailers.
• Achieve sales target as per plan.
• Breakdown of territory/outlet targets to customer’s.
• Provide sales services to appointed retailers by selling products within the territory/outlet.
• Effective redistribution of products in assigned territory.
• Executes approved redistribution activity at the area level.

Market Intelligence:

• Monitor & provide feedback to boss /management with happenings in trade.
• Track and report competition performance, activity and campaigns.
• Spot & promptly report opportunities in market place.

Personal Effectiveness:

• Plan & execute weekly journey plan which will be agreed by the RBM.
• Prepare weekly, monthly reports and other relevant reports as required.
• Expenses incurred are collated at the end of every week to be approved by the RBM.
• Ensure PJP is authorized & adhered to.

Merchandizing/ Promotional Activities:

• Conduct in-bar and other consumer focused promotional events.
• Ensure products are well merchandized on shelf.
• Ensure sited placement of POS merchandising materials.

Reporting:

• Report on state of Billboards/out of Home {OOH} and POS deployment.

Qualifications & Experience

• HND / B.Sc degree in any discipline.
• 1 - 2 years (post NYSC experience in Sales).

Skill Requirements / Personality Profile:

• Excellent interpersonal, persuasive and communication skills.
• Good planning and organizing skills.
• Go-getter, aggressive, energetic and stress tolerance.
• Excellent customer management.
• Good Microsoft Office Skills.
• Excellent Driving Skills (Particularly Pick up vans).
• Proven integrity and candor.
• Good sociable skills.
• Team player and result oriented.

Principal Accountabilities:

• Effective redistribution of all the company’s product.
• Ensure high level of brand awareness, product penetration and up-to-date competition data/details in his assigned area.
• Effective spread/width of material deployment.
• Proper monitoring of Billboards and company’s assets in his custody.

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Location: Ikeja, Lagos
Reporting Lines: Reports to the Business Manager East

Job Description

• The role involves primarily ensuring the availability of company products as Point of sales (POS) through Key Distributors (KD) and channels.

Main Accountabilities

• To ensure compliance with our client’s trade policies at KD level.
• Manage Distributor sales resources.
• Handling KD complaints at KD level.
• Is responsible for various Trade Initiatives as detailed by Trade Marketing Manager at KD and Point of Purchase level.
• Ensure KD profitability.
• Ensure implementation of trade promotions at POS.
• Manager VSMs KPI and deliverables

Job Dimension:

• Reporting Lines: Reports to the Business Manager East
• Direct Reports:
  • Key Distributor Executives
  • Vans Sales Rep (Retail Connect)
  • Main Functional Relationships

Key Contacts:

Internal:

• Sales Team
• Accounts Department
• Marketing Team (Trade Marketing and Brand Managers)

External:

• Distributors
• Wholesalers
• Retailers
• Traditional Rulers

Key Result Area

• Sale Volume and Value - Weightage (65%) - Performance Target (100%)
• Penetration - Weightage (20%) - Performance Target (100%)
• Visibility/Customer Satisfaction - Weightage (10%) - Performance Target (100%)
• Relationship Management - Weightage (5%) - Performance Target (100%)

Performance Criteria:

• Revenue
• Customer Satisfaction
• Market Penetration/Coverage
• Team Management & Development
• Cost of Serve/sale
• Number of Customers (Distributors, Wholesalers, Retailers, Consumers and Key Accounts’ Customers)

Personal Specification
Relevant Experience:

• Candidates should possess a Bachelor's Degree qualifications.
• 4 - 6 years experience in sales; with 2 in similar role.
• Organizational awareness.
• Coaching skills.
• Negotiation and Relationship Management Skills.
• FMCG experience is desirable.
• Communication skills.
• IT skills, excel, PowerPoint.

Behavioural Competence:

• Extrovert
• Conflict resolution
• Conscientious
• Innovative
• Creative
• Strong leadership
• Emotional Intelligence – Empathy
• Team building
• Delegation