Manager, Agency & Merchants (Northeast & Northwest) at Airtel

Job Description

• The role is responsible for: identifying and acquiring new merchants for payment processing services; developing and executing strategies to increase merchant acquisition, building relationships with potential merchants, and negotiating contract terms; and delivering revenue and market share objectives for merchant segment.

Responsibilities

Achievement of revenue target within state/area

• Analyzing merchant performance metrics to measure the success of merchant acquisition strategies for optimization of the overall business growth and improvement 
• Negotiating contract terms and pricing with potential merchants, ensuring they are competitive and align with the company's objectives 
• Constantly identifying opportunities for increasing the business merchant base 
• Developing and managing budgets for merchant acquisition initiatives 
• Responsible for recharge sales management from strategy development to execution and ensure competitive edge and revenue target achievement 
• Tracking all on-going partnership and promptly circulate progress

Share of Customer Target

• Ensuring full-fledged achievement of New Merchant targets by driving the merchant objectives
• Collaborating with internal teams such as sales, marketing, and product development to develop merchant-specific content and promotions 
• Building and maintaining relationships with potential merchants, providing guidance and support throughout the sales process 
• Ensuring compliance with legal and regulatory requirements related to merchant segments

Channel Branding and Visibility

• Ensuring appropriate and effective outlet branding is carried out in line with the “Picture of success (PICOS)” for merchants 
• Identifying visibility opportunities for Smartcash brand within the merchant segments 
• Effective management of merchant POS Materials stock in the warehouses across the country to avoid damage, wastage and obsolete materials 
• Training Field Sales Team on POS deployment in line with “Picture of success”

Distribution Infrastructure

• Developing and executing a comprehensive merchant acquisition strategy that aligns with the company's goals and target audience 
• Identifying and targeting potential merchant segments through market research and data analysis 
• Developing and executing Merchant agreements, ensuring they are mutually beneficial and meet merchant and company's objectives

Industry Awareness/Competition Intelligence

• Staying up to date with industry trends and best practices to continuously optimize merchant acquisition strategies and stay ahead of competitors. 
• Conducting market research to understand industry trends and identify new merchant acquisition opportunities 
• Effectively reporting competitive activities observed in the market 
• Immediately addressing or escalating any unusual activity that may be a threat to existing and potential merchants, and performance of the business

Qualifications

Educational Qualifications

• First degree in social sciences, marketing, business management, engineering or computer science 
• Masters in business administration or management will be an advantage 
• Project management qualification will be an advantage

Relevant Experience

• 8-10 years of experience
• Team leadership experience 
• Relevant experience in products management and fintech industry 
• Computer literacy 
• Sales knowledge 
• Product/ Service development 
• Product/ Service management 
• Interpersonal skills 
• Customer orientation 
• Financial services, banking, PSB and Fintech experience will be a great advantage

Other requirements

• Excellent communication and negotiation skills, as well as experience in analyzing data and developing strategies to drive revenue growth. 
• A deep understanding of the industry and the company's products or services is also important