Lead - Growth (User Acquisition) at Opay Nigeria

Job Summary

• The Lead - Growth (User Acquisition) will be saddled with the responsibility of fuelling growth within our top business customers through high-touch customizable campaigns
• Lead performance marketing strategy by benchmark competitions strategy.

Key Responsibilities

• Drive and lead a team of offline growth specialist and spearhead the acquisition and adoption strategy for our products ( cards ).
• Design and implement growth (acquisition + retention) metrics and reporting and interpret data for actionable insights.
• Create, manage and experiment with new user acquisition campaigns; and retention strategies this includes giveaway campaigns, video campaigns, referral campaigns etc.
• Person will be responsible for Corporate Partnerships, Merchant Acquisition from Corporate and Merchant deals in Nigeria and Globally.
• Oversee research and market intelligence for new markets, business opportunities and threats.
• Periodic data reporting and analysis using business intelligence tools, to extract meaningful insights and make business decisions.
• Provide insights/ forecast to customers behavior and trend, by analyzing data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback.
• Reporting trends and providing recommendations which would create positive results for the Sales team.
• Create easily understandable visualization dashboards to enable the Sales team managers to make informed business decisions.
• Experience working on strategic leadership with proven experience leading successful teams
• Issue prevention and resolution with other departments to ensure optimum performance for the sales team and product.
• Implement a framework for prioritizing growth-specific product improvements needs.

Job Requirements

• Minimum B.SC in a reputable institution.
• At least 7 years of experience working in a Growth and Strategy capacity with minimum 3 years in the managerial level with a track record of delivering success (ideally for a FINTECH, or Digital Bank)
• Business Development / Sales Experience is needed
• Good analytical skills.