Lead, Activation and POSM at Workforce Group

Job Summary

The job holder will be responsible for conceptualizing and ensuring effective implementation of all marketing activations and POSM strategies to achieve more visibility of all the company’s brands.

Job Responsibilities

• Manage all pre-event/activations and post event/activations to promote brand marketing initiatives.
• Champion effective route-to-market options in the implementation of all defined strategies for customer activation and retention.
• Develop and execute budget in line with planned activations and POSM.
• Identify and develop unique experiential propositions and differentiators in all activation activities.
• Plan and manage projects (activations, events, campaigns, etc.) within approved timeline, scope and budget.
• Provide needed support in the execution of the company’ retail strategy to achieve planned expansion, dominance, mind share and loyalty across all customer touch points.
• Identify, create and execute events and sponsorship initiatives to drive affinity of the company’s brands.

Job Requirements

• First degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
• Professional Certification in Marketing (NIMN, CMMP, etc.) is an added advantage
• Minimum of 7 years’ experience in marketing, with at least 3 years at a supervisory level and exposure to FMCG environment.
• Experience in FMCG industry is an added advantage