Key Account Manager at Del-York Group

Job Summary

• The Key Account Manager focused on executing the management of the agency’s clients and brands by nurturing client relationships, ensuring the development and the successful execution of PR, Marketing & Communication strategies and campaigns.
• This role requires entrepreneurial skills, strategic thinking, and the ability to manage multiple projects simultaneously while overseeing projects from inception to completion.
• You will work closely with cross-functional teams, including Marketing/sales, Communications, Creative, Events. The role delivers an exceptional level of client service and strategic/creative thinking, as well as, having an active role in driving efficiency and leading growth across all the categories.
• The Ideal Account Manager must be willing to work closely with clients and is always eager to be a part of something new and dynamic. He/ She must be willing to build and maintain strong relationships with clients across markets, becoming a trusted and valued advisor and delivery specialist.

Responsibilities

• Serve as the primary point of contact for assigned clients, maintaining strong, long-lasting relationships.
• Understand clients' business needs and objectives, providing strategic counsel to help them achieve their goals.
• Regularly meet with clients to discuss ongoing projects, gather feedback, and identify opportunities for upselling or cross-selling additional services.
• Ensure client satisfaction by addressing concerns promptly and providing solutions to any issues that may arise.
• Oversee the planning, execution, and delivery of PR, marketing, and communication campaigns, ensuring they are completed on time, within scope, and on budget.
• Track and report on project financials, including budgeting, forecasting, and invoicing, ensuring transparency and accuracy.
• Develop project timelines, allocate resources, and manage budgets effectively. Coordinate with internal teams, including marketing, creative, production, events, media and communications teams, to ensure seamless project execution.
• Coordinate with media outlets and influencers to secure coverage and placements that align with the campaign objectives, ensuring maximum visibility and engagement.
• Ensure all campaign deliverables meet the highest quality standards and are consistent with the brand’s messaging and goals.
• Monitor project performance, using analytics and KPIs to track progress and make data-driven decisions.
• Prepare and deliver comprehensive project reports and updates to clients and internal stakeholders.
• Collaborate with clients to develop strategic communication plans that align with their business objectives.
• Conduct market research and competitor analysis to inform strategy development and identify new opportunities for clients.
• Contribute to the development of proposals and pitches for new business opportunities, working closely with the business development/sales team.
• Work with the creative team to develop compelling content, press releases, and marketing materials that resonate with target audiences.
• Oversee the execution of digital marketing initiatives, including social media, SEO, email marketing, and online advertising.

Qualifications / Skills

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• 5+ years proven experience in account management, client services, or a related role within the PR, marketing, or communications industry.
• Strong understanding of integrated marketing and communication strategies, with experience in digital and traditional media.
• Exceptional communication, presentation, analytical and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in project management tools and software, as well as CRM systems.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Leadership qualities, with the ability to motivate and guide teams toward successful project completion.
• Knowledge of current industry trends and events, local and international media, best practices, and emerging marketing, writing, and communication technologies.
• A keen attention to details.